00:04As universal as Mother's Day is, the holiday has surprisingly modern roots.
00:09While celebrations honoring mother goddesses have existed for thousands of years,
00:14it wasn't until the beginning of the 20th century that the modern version of Mother's Day came to be.
00:20American activist Anna Jarvis created the holiday in honor of her own mother,
00:25who had organized women's groups to promote health and friendship in the West Virginia community.
00:31Jarvis' mother had dreamed of a Memorial Day honoring all mothers' work.
00:36Jarvis promised to fulfill those wishes after her mother's death in 1905 to honor her memory.
00:42On May 10, 1908, Jarvis held what is considered by many to be the first Mother's Day celebration.
00:50In addition to conducting a memorial service in Philadelphia to honor all mothers,
00:55Jarvis sent 500 white carnations to her late mother's church in West Virginia,
01:00a flower that would come to be a symbol of the holiday.
01:04The celebration rapidly caught on,
01:06and President Woodrow Wilson officially designated the second Sunday of May as Mother's Day on May 9, 1914.
01:15The holiday's appeal to businesses played a significant role in its success,
01:19as florists, card companies, and other industries promoted the day.
01:23Jarvis saw this commercialization as a stark departure from her original intent for Mother's Day,
01:29and she spent the last years of her life attempting to abolish the holiday.
01:34Today, Mother's Day is celebrated around the world,
01:38with billions of dollars spent yearly in the U.S. alone on cards, flowers, and gifts to celebrate mothers.
01:46Mother's Day is a amazing place for mothers,
01:50and Christmas we are all young,
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