00:00If you own a Vizio TV, here's what Walmart's purchase of Vizio really means for you.
00:04Walmart is now the proud owner of the budget TV brand Vizio.
00:07Sure, Amazon has its own TV, so why shouldn't everybody's favorite big box store?
00:12Well, it's not actually about TVs, it's about advertising.
00:15Vizio's own SmartCast OS is used by millions of owners to watch free TV with ads.
00:20Now Walmart says it's getting access to 19 million accounts, including all the user data Vizio has.
00:25Walmart uses its own Walmart Connect platform for connecting advertisers to users.
00:30Now it has access to a whole new swath of user data, including the data points of what people are
00:36watching,
00:36how long they watch it for, and what products you can probably sell them.
00:40Vizio is now a subsidiary of Walmart.
00:42If you're a Vizio owner who uses SmartCast, expect your own data to be part of Walmart as well.
00:47Smart TVs are cheap because these brands sell your data to brokers and directly to advertisers.
00:52Just remember that next time you see a Vizio TV in your local Walmart's electronics section.
