00:00What happens if you mash together an Apple Watch and an iMac?
00:03Well, you get the new HomeView, Apple's big entry into the Smart Display Marketplace,
00:07and the Amazon Echo Show's worst nightmare.
00:10There are two models, one that comes with a speaker stand and attaches by an adjustable arm,
00:15and a screen-only model that's designed to be wall-mounted.
00:17The former provides a more considered audio setup,
00:20with two custom drivers for high notes in the screen,
00:23alongside a down-firing woofer and two more force-cancelling woofers in the base of the speaker-mounted version.
00:28It comes in familiar Apple colors, that's silver, starlight, rose pink, and space gray.
00:33Featuring a 7-inch liquid retina display, the touchscreen Smart Home Hub supports Siri AI voice commands.
00:39It can also control connected devices, play music, check the weather, and more.
00:43It's got a 12-megapixel ultrawide center stage camera, a 4-microphone array, and houses Apple's A18 processor.
00:50Though the operating system is not iPadOS, tvOS, or iOS, it's all new HomeView software.
00:57You can customize the screen to a variety of clock faces,
01:00much like the Apple Watch or the screensaver interface on an Apple TV 4K,
01:04and add widgets such as your calendar, to-do lists, and weather.
01:07The information on screen will adjust from a general view to more specific details as you approach.
01:12And speaking of approaching the screen,
01:13the HomeView can recognize up to six family members using its integrated camera,
01:18which helps it personalize the experience for whoever's interacting with it.
01:21Each family member can customize their own face, apps, and widgets.
01:24However, you won't find an app store on the HomeView.
01:28Instead, Apple has curated supported software, which includes its own apps and services.
01:33Apple has also shared that select third-party media apps that already work with CarPlay will be supported,
01:38potentially bringing more of your favorite audio services such as Spotify into the service.
01:43The HomeView starts at $299 in the US and £299 in the UK, with pre-orders opening on October 13th.
01:50Now, yes, that's more expensive than much of the competition,
01:53but you do benefit from compatibility with other Apple products and, of course, Apple's privacy features.
01:59The company says personal information stays personal,
02:01meaning another family member shouldn't be able to walk up to the HomeView
02:04and access your messages or see who you're texting.
02:07Additionally, Siri requests aren't recorded, according to Apple,
02:10and personal data isn't stored directly on the HomeView itself.
02:13It also has no ads, unlike the Echo Show,
02:16which makes it feel more like part of your home than a billboard on your kitchen counter.
02:21Siri AI is central to HomeView and the integration with Apple's broader ecosystem
02:25is where the experience starts to feel more ambitious than a typical smart display.
02:29For the full rundown of everything the new HomeView can do and our first impressions,
02:33head on over to TechRadar.com.
