From beautiful flowers to sexy chocs, Valentine's demand means these products have to be sourced from some place.
Patrick Roger, named 'Best Chocolatier in France' is now creating chocolates of private parts with his favourite delicacy.
He said: "If you take the heart. Well instead of having a heart the right way up, when we turn it upside down, it starts looking like the lower back."
David Lebee, founder of Day Use Hotels, is working hard to attract lovers to the site's partner hotels, which are rented exclusively between the hours of ten in the morning and five in the evening.
"People have called me to tell me it's a great idea because I'm going to rent a room with my husband, in a completely faithful way.
"I'll go home at night and I'll find my children, we'll be very happy we spent an afternoon in a hotel."
