Al Jazeera's Bilal Randeree interviews Naif Al-Mutawa, at TEDGlobal 2011 in Edinburgh, Scotland.
Al-Mutawa is the creator of The 99 comic series, a hugely-successful comic book series focused on heroes displaying attributes that are revered in the Arab world and the Islamic world.
Having taken the Middle East by storm, it is on its way to becoming an established brand in the USA and Europe.
The 99's title comes from the 99 attributes of Allah and features a diverse - male and female, young and not so young - collection of superheroes battling to do good around the globe.
Although not religious comics, The 99 developed characters that al-Mutawa hoped would serve as role models for children in a region that desperately needs something positive and up-lifting.
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