Being good at the work makes it easy to accept more of it. The client’s ready to pay, your crew knows what they’re doing, and you can already picture the result. Apparently, nobody’s checked where the extra capacity’s coming from.
I’ve tried giving a tight crew two jobs at once. Competence didn’t make that shit comfortable.
This tangent from Branding Under Pressure™ gets into the gap between “I can do this” and having the capacity to carry the commitment.
Full episode: A Bigger Check for the Same Shit
https://open.spotify.com/episode/7mgnBkOWBhulX1qLf901pW
#FounderCapacity #BrandBehavior #BrandingUnderPressure
