Beauty that Counts
A few months ago I had the opportunity to be on the video set of Mary Kay’s latest Don’t Look Away campaign abuse prevention project. The vision behind this project was to create a public service announcement to illustrate the statistic that one in four women in the United States will experience domestic violence in her lifetime. It’s one thing to hear a statistic, but it’s takes on a whole new meaning when you understand the lives that are impacted by it.
Our team spent an entire day with each of the four women featured and had hours of incredible footage to work with. Our creative partners edited the piece into something that is extremely moving and we hope you’ll want to share with others. We debuted the video at Mary Kay’s annual Leadership Conference in Nashville and now it is having another special unveiling for the entire world to see.
Read the release: http://bit.ly/1Fr9Ksf
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