For many of us, Dry January isn't really our cup of tea—because alcohol is our cup of tea. But if you can't imagine kicking off 2020 with abstaining, Veganuary is another way to spend your January. Veganuary is "a non-profit ... that encourages people worldwide to try vegan for January and beyond." The program's U.S. director said nearly half of participants planned to continue eating vegan after last year. Originally launched in 2014, Veganuary says 2019 was its most successful year yet. Over 250,000 people took Veganuary's pledge to try the vegan diet last year. They hope to increase their numbers again in 2020 to 350,000 participants.