00:00Many books have covered the Trump's presidency, but you took a really interesting angle where you
00:04went to what you describe as his origin story, which is when he was host and one of the executive
00:08producers of The Apprentice. And as we all know, let's take a walk down memory lane. Over 20 years
00:14ago, Trump was known as a New York real estate mogul, but The Apprentice really shot him to
00:21national and international stardom. And in your few sit down meetings with Trump, he would often
00:26pose the question. So do you think I would be president if it wasn't for The Apprentice?
00:30So let's start there. What's the answer?
00:34So Trump didn't admit to me that the answer to that question is no. But a lot of people in his
00:39orbit, including Mark Burnett, and even a conversation I had with his son, Eric,
00:43indicated that if it wasn't for The Apprentice, Donald Trump would not have been president of
00:48the United States. He would not be running as a Republican nominee this year to be president
00:52of the United States. This show unlocked the secret of Donald Trump. It created him and made
00:57him into a huge star. It is the reason why we're all constantly talking about Donald Trump. It's
01:02the reason why politically we're at the place that we're at right now. This is the most consequential
01:07show in the history of television. It changed the world. And my book goes through and looks at what
01:12exactly The Apprentice did to Trump's image and the way it programmed millions of Americans to
01:17really like him and respect him and root for him and think he was a great business leader.
