00:00Astro meneruskan komitmen tanggungjawab sosial korporatnya melalui program Sungai Kita,
00:06sebahagian daripada inisiatif rimba kita yang dijalankan sejak beberapa tahun lalu.
00:11Ketua Pegawai Eksekutif Kumpulan Astro, Ewan Smith, berkata,
00:15program kali ini dilaksanakan bersama Yayasan Pintar dan Yayasan Astro Kasih, YAK2,
00:21bertujuan memberi fokus daripada aktiviti pemuliharaan hutan kepada penjagaan sungai.
00:27So, I think we try and spend a lot of time with schools up and down the country,
00:35and the reason for that is to grab the children while they're still young.
00:38You know, we think of ourselves as being really part of the fabric of society, part of the community,
00:45and so we want to try and highlight good things to the community and show ourselves being in the community
00:49when we're driving these kind of initiatives.
00:51So, it's all about education and it's all about awareness of just how critical and valuable the ecosystem is,
00:59how wonderful mother nature is.
01:01And doing that in schools, in the school environment, is a really easy way for us to actually be able to become part of any community.
01:07Beliau berkata demikian ketika ditemui pada program Sungai Kita River Care di Sekolah Kebangsaan SK Kuala Pomsen di Hululangat pada Rabu.
01:17Astro sebelum ini turut bekerjasama dengan pelbagai rakan strategik seperti World Wide Fund WWF
01:22dan UN Global Compact bagi memupuk kesedaran masyarakat terhadap kepentingan alam sekitar.
01:28melalui pendekatan bersama sekolah dan komuniti tempatan, Astro yakin pendidikan awal mampu membentuk generasi yang lebih prihatin terhadap pemeliharaan alam sekitar.
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