00:00Trading cards have become one of the hottest toy categories of the year, with major retailers like Target and Walmart ramping up inventory ahead of the holidays.
00:09Sales of both strategic and non-strategic cards have soared, driven by millennials and Gen Z who view them as nostalgic, affordable luxuries, and in some cases, alternative investments.
00:21Pokemon card sales alone have jumped more than tenfold year-over-year on Walmart Marketplace, and overall trading card revenue at Target is expected to surpass $1 billion.
