Zum Player springenZum Hauptinhalt springen
  • vor 10 Monaten
Wie von Frauen geführte KMU die kasachische Wirtschaft umgestalten

Kasachstan entwickelt sich in der Region zum Vorreiter in Sachen weibliches Unternehmertum.

Mit Unterstützung von MDQ

LESEN SIE MEHR : http://de.euronews.com/2026/01/14/wie-von-frauen-gefuhrte-kmu-die-kasachische-wirtschaft-umgestalten

Abonnieren Sie! Euronews gibt es in 12 Sprachen.

Kategorie

🗞
News
Transkript
00:00Women-led businesses generate 30-40% of Kazakhstan's GDP across key sectors.
00:16Building on that strength, a growing Turkic network is helping female manufacturers expand abroad,
00:22including through simplified access to Chinese buyers via the Khorgos Trade Hub.
00:26What's fueling the rise of Kazakhstan's female entrepreneurship?
00:30Welcome to East-West Connect.
00:33We're highlighting business and economic opportunities in Kazakhstan and the wider Central Asia region,
00:38connecting with Europe and beyond.
00:41As of early this year, Kazakhstan now has 2.2 million SMEs, nearly half,
00:46owned by women mostly in Almaty, Astana and Shemkent.
00:49Women-led businesses mainly operate in services, retail and education,
00:55with rising activity in agribusiness and creative industries.
00:58They offer everything from beauty and tailoring to children's centers, online learning and creator-made products.
01:05To walk us through how Kazakhstan aims to grow the number of women-led enterprises,
01:09we're joined by Leila Kulyanova, Chairwoman of the Women's Entrepreneurship Committee
01:14at the Atomiken National Chamber of Entrepreneurship.
01:17Ms. Kulyanova, thanks for joining us.
01:21Здравствуйте.
01:21What support mechanisms have delivered the strongest results for women entrepreneurs
01:26and what programs are being prepared to build on the progress?
01:30Одним из лучших инструментов, которые у нас есть, это, конечно же, программа ОМЭД,
01:38которая реализуется Фондом по развитию предпринимательства ДАМУ.
01:42Это довольно-таки хорошее льготное аккредитование,
01:45и за два года существования данной программы уже было аккредитовано более 17 тысяч женщин.
01:51В рамках Комитета по развитию женского предпринимательства.
01:54В каждом городе нашей страны, в региональных палатах, созданы межотрасливые советы,
02:00куда могут обращаться все женщины-предприниматели страны.
02:04То есть основная цель нашего Комитета – это как раз-таки развитие женщин.
02:07What steps are being taken to include women from socially vulnerable groups into entrepreneurial activity?
02:14При национальной палате предпринимателей есть тоже успешный проект в поддержку сельских женщин.
02:20Он называется «Одно село, один продукт».
02:22Там, допустим, очень вроде бы простой подход, но очень эффективный.
02:27Допустим, очень много женщин в селах, которые занимаются, допустим, шитьем или же сельским хозяйством своим домашним,
02:34но у них не было возможности или навыков, или же знаний, чтобы открыть бизнес.
02:40И вот этот проект как раз-таки создан для того, чтобы помочь таким женщинам создать свой бренд,
02:45свою упаковку, выйти на внутренние рынки, показать себя.
02:49Этот проект уже несколько лет идет, и у него очень хорошие результаты.
02:53То есть мы видим, как уже такое очень большое сообщество этого проекта особ,
02:58и где они каждый раз встречаются на выставках, идет сопровождение,
03:02и эти женщины друг другу помогают, и уже есть им что выставлять.
03:06Вот какой-то такой классный продукт.
03:08Мисс Кулинова, thank you for your insightful answers.
03:11Спасибо большое.
03:11One entrepreneur has managed to grow her company several times over, from a small to a mid-sized business.
03:20This is her story.
03:21Leila Irsalieva runs a catering company, serving B2B clients, corporate events, and households,
03:30from salads and pastries to full-course meals.
03:32What began as a 65-square-meter kitchen with three staff has grown fourfold to a 40-person team,
03:39with plans to expand to 240-square-meters by year's end.
03:43У нас берут школы, университеты, реколайфы, где беременные женщины эко делают.
03:48И поэтому мы сейчас смотрим на то, чтобы разработать вообще более, знаете,
03:54под разный возраст, то есть детские сады, школы и университеты.
03:57She credits government support and the Joint Women in Business program with the European Bank for Reconstruction and Development
04:04for helping her conduct market research.
04:07The state-run Dammu Fund also provided preferential loans to purchase essential equipment.
04:12Мы тоже выиграли грант.
04:15Нас отобрали от БЦК банка совместно с EBRD.
04:18Сейчас мы заходим в новую программу, где стратегическое планирование на ближайшие три года
04:24относительно производства мы будем расписывать вместе с специалистами.
04:28Looking ahead, Leila plans to close the production cycle by venturing into greenhouse farming,
04:34growing her own tomatoes, cucumbers and leafy greens to meet the growing needs of her catering kitchen.
04:41Since 2007, the Dammu Entrepreneurship Development Fund has provided about 7.6 billion euro
04:48in financial instruments to support women entrepreneurs,
04:51backing more than 110,000 projects, nearly 30% of all issued loans.
04:57The government is also working with EBRD to unlock the potential of women-led SMEs
05:02through technical assistance and commercial banks.
05:06Joining us to discuss the outcomes of this program
05:09is the EBRD's Head of SME Finance and Development in Emerging Markets,
05:13Simone T. Atanasovsky.
05:16Mrs. Simone T. Atanasovsky, welcome.
05:19Thank you so much for the invitation.
05:21What economic impact could female entrepreneurship have in Kazakhstan and Central Asia
05:26and what barriers still prevent women-led businesses from scaling?
05:31Global studies suggest that if women were to participate in economies on equal footing to men,
05:37the world would unlock up to 6 trillion US dollars in additional growth.
05:42And Central Asia and Kazakhstan is no exception to that.
05:45Two main barriers to this.
05:46First of all, women continue to face more obstacles when it comes to accessing financing.
05:51That's due to collateral gaps, due to gender bias in lending,
05:56and also because financial products are just unsuitable for the specific needs and profiles of women.
06:02And secondly, they don't have the same access to business development opportunities.
06:06They have fewer networks, stereotypes, and social norms prevent them from operating in higher growth sectors.
06:15And also unpaid care duties and responsibilities means that they have fewer flexibility
06:20and time to actually invest in their business.
06:22Our work here in Kazakhstan is embedded in a global EBIT women in business framework,
06:28which to date has channeled over 1 billion euro of investments into female-led enterprises
06:34and supported over a quarter of a million women across 23 countries.
06:38And here in Central Asia and Mongolia, the program has so far delivered over 360 million US dollars
06:44and supported 115,000 women to date.
06:48How can strengthening women-led SMEs contribute to regional stability, sustainable growth?
06:54We see based on the global women in business program that we operate
06:59that actually we see very positive repayment behaviors and positive growth in our women in business portfolio.
07:07And the non-performing loans are actually below the average SME lending rates.
07:12In addition, we see globally that companies that are led by or have more female ownership
07:20tend to have lower bankruptcy rates, are more responsible in taking risks
07:27and are also a lot more crisis resilient.
07:30And beyond that, we know that women are more prone to invest into or reinvest into communities.
07:38They're more consciously aware of the environment.
07:40And overall, therefore, their contribution has a broader socioeconomic impact, including on sustainability.
07:48Mrs. Simone Tiaz-Onozowski, it was such a pleasure having you.
07:51Thank you so much for the invitation.
07:54Bye for now and see you in the next episode of EastWest Connect.

Empfohlen