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This startup didn’t succeed at first. It failed. But that failure accidentally created Slack, the workplace tool used by millions today.

What started as a failed video game turned into one of the fastest-growing business apps ever. This is a powerful reminder that sometimes your biggest win hides inside your biggest failure.

Watch this real founder story and learn how listening to users can change everything.

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Transcript
00:00In 2012, Stuart Butterfield wasn't trying to build a chat app.
00:06He was actually trying to build an online video game.
00:09The game kept failing, but one internal tool kept winning.
00:13His team had built a simple messaging system to talk faster, share updates, and avoid endless emails.
00:20It wasn't fancy, but it made work feel smoother.
00:23After burning years on the game, Stuart finally shut the project down.
00:28But he noticed something unusual.
00:30Teams loved the messaging tool more than the game itself.
00:34So he made a bold shift.
00:36He scrapped the game entirely and turned the internal tool into a product.
00:41That tool became Slack.
00:43Investors were confused at first, but early users weren't.
00:47Word spread fast because teams needed a cleaner way to communicate without chaos.
00:52Within two years, Slack became the fastest growing business app in history,
00:57transforming workplace communication worldwide.
01:01From a failed game studio to a billion-dollar company, Slack proved that sometimes the side project becomes the real revolution.
01:09Like, share, follow for more such startup stories.
01:13We can share a lot of information about the impact of the world in the world and the world around the world around the world around the world around the world.
01:18Thank you for having me.
01:19We'll be happy for a little while.
01:20See you next time.
01:22I see a lot of fire.
01:23I'll go to the boss of Matt Winkong.
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