00:00NFL Hall of Famer and Colorado head coach Deon Sanders
00:03is facing a lawsuit over the ownership of his iconic Prime brand.
00:09Graphic designer Alan Tipp claims he created the Prime and Truth logos in 2011
00:14for Sanders' personal brand and Prime Prep Academy.
00:19Tipp alleges he signed over the logo rights
00:21after being promised future design work and compensation
00:24that was never provided.
00:27The lawsuit states Sanders and his representatives
00:29stopped communicating with Tipp shortly after the agreement was signed.
00:33Sanders strongly denies the claims in a newly released court declaration.
00:38He says the logos were already being used earlier in 2011
00:42through his endorsement partnership with Under Armour
00:45before Tipp says they were created.
00:48Sanders also claims no one challenged his use of the logos
00:51until the lawsuit was filed.
00:53The case could have major implications for Sanders' efforts
00:56to trademark the Prime brand through Primetime Enterprises.
01:00The lawsuit, originally filed in January 2025,
01:05is ongoing and no final ruling has been made.
01:08So we do think cooks can also ask,
01:08is reporting time aligns with the developments and challenges or
01:08Nowadays if they are not the answer,
01:09Oh, well, thanks, sir.
