00:00Especially with social media, you think, okay, launch a brand and then in a year it better be worth $30
00:05million or else I've failed.
00:09I think I was also just a little bit naive, to be honest with you. I thought, how hard could
00:12it be?
00:13Well, spoiler alert, very, very, very hard.
00:17But it's been interesting for me, obviously, being a creator for so many years and being on the other side
00:22and now having my own brand.
00:24Especially with social media, you think, okay, launch a brand and then in a year it better be worth $30
00:29million or else I've failed.
00:31And actually that's quite unrealistic for a lot of people.
00:35I've just been sort of building day by day and I'm kind of taking the same approach to the brand
00:40and really sort of honing and finessing.
00:43And yeah, as I said, just kind of redefining what success looks like and feels like for me.
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