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Ukraine’s long-range drone campaign has expanded beyond Wildberries to systematically target Ozon, Russia’s second-largest e-commerce network. Waves of precision strikes across Samara, Orenburg, and Dagestan have destroyed massive logistics hubs and billions in inventory, crippling dual-use military supply chains. By dismantling Russia's primary online retail infrastructure, Ukraine is deepening the Kremlin’s economic crisis, driving widespread job losses, and exposing critical air defense vulnerabilities across the country.

⏱️ CHAPTERS:
00:00 - Ukrainian Drones Target Russian E-Commerce Giant Ozon
01:23 - Ukrainian Drone Destroys 120 Million Dollar Samara Warehouse
03:03 - 200,000 Square Meter Orenburg Warehouse Set Ablaze
04:43 - Ukraine Strikes 3 Additional Ozon Logistics Facilities
06:23 - Kuchenland Home Goods Warehouse Hit in Krasnodar Krai
08:03 - Why Ukraine Expanded Deep Strikes to Include Ozon
09:43 - Wildberries and Ozon Hold 77 Percent Market Share
11:23 - Drone Strikes Eliminate Over 124,000 Russian Jobs
13:03 - Sergei Shoigu Admits Russian Defenses Cannot Stop Drones
14:43 - Will Ukrainian Drone Strikes Collapse Russian E-Commerce?

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Transcript
00:01By now we all know what Ukraine has been doing to Wildberries.
00:04The Russian equivalent of Amazon has been wrecked by constant drone strikes that have destroyed warehouses and logistical hubs, causing
00:12billions of dollars of damage.
00:14Big for Ukraine, but also just an absolute delight for Wildberries' main rival, Ozon.
00:20In Ozon offices across Russia, executives would have been rubbing their hands with glee at a chance to finally become
00:26the dominant player in Russia's e-commerce sector.
00:29Ukraine was never going to stop at Wildberries.
00:32With the destruction wrought, attention has turned to Wildberries' biggest competitor.
00:37Ukraine has punched an Ozon hole in Russia, and now Russia is plunging back into Soviet-era logistics as yet
00:44another of its major e-commerce companies goes down.
00:47On August 24, the Kyiv Independent reported that Ukraine has pulled off three consecutive nights of strikes against Ozon warehouses,
00:56plunging many of the company's facilities into flames.
00:59August 24 alone saw Ukraine hit a trio of Ozon sites, which we'll be getting to, as well as carrying
01:05out strikes against facilities in occupied Crimea.
01:08Whatever happiness Ozon's owners might have felt about their main competitor burning to the ground has disappeared.
01:14Now, Ozon is getting a taste of the Wildberries' medicine, and it's quickly finding out how bitter that medicine is.
01:21Seeing as we mentioned three days of strikes, let's start at the beginning of the Ozon catastrophe.
01:25August 22 saw Ukraine launch several strikes across Russia, the most important of which scored a direct hit on an
01:33Ozon logistics center in Samara.
01:36Ozon itself was quick to confirm what had happened.
01:38In a telegram post, the company said,
01:41Today, the Ozon logistics center in the Samara region was hit by a UAV attack.
01:46As a result of the attack, a fire started in the warehouse.
01:49All systems work normally, and we evacuated more than 500 workers in a few minutes.
01:54Unfortunately, there are victims.
01:56We will certainly provide them with all the necessary support.
01:59Beyond the fire, emergency measures were put in place.
02:03Delivery to and from the warehouse was cancelled, and Ozon did its best to move high-value items to another
02:08location.
02:08To keep them from getting swallowed up in the fire.
02:11Customers who lost items would also be refunded, Ozon claimed in its post.
02:16That's better than what Wildberries offered.
02:18At first, it told customers and vendors that they wouldn't be getting a single dime back.
02:23Massive public backlash eventually forced them to backtrack and promise refunds.
02:28With the sheer volume of claims piling up, those payouts are going to be severely delayed, assuming the system works
02:34at all.
02:34It's weirdly funny to see Ozon using a drone attack on one of its facilities to score points against its
02:40main competitor.
02:41But nobody in Russia will be laughing after seeing the scale of the damage done in Samara.
02:46Footage has already emerged, with a compilation being shared by WarTranslated on X.
02:52Among the videos, we see a Ukrainian drone descend into the already flaming Samara warehouse.
02:57One Russian witness sums up the situation perfectly, simply stating,
03:02It's completely f***ed.
03:04More footage comes from the special Kerson cat account.
03:07Again showing massive flames and smoke billowing from what seems to be the entire Samara facility.
03:13Yeah, nothing is surviving there.
03:16We can say that for certain after 10 hours of the fire raging, as the Ozon facility in Samara is
03:21being completely destroyed, Jay and Keeve reports.
03:25And with it goes a whole lot of money and thousands of jobs.
03:28The facility Ukraine struck was opened in October 2022, covered about 75,000 square meters, though it may have been
03:36expanded to 135,000 square meters in the years since, and cost up to $120 million to build.
03:43Repair costs alone, assuming Ozon can afford them, will likely hit about $84 million.
03:49And now that this warehouse has burned to the ground, 6,000 jobs have vanished along with the facility itself,
03:55causing yet more economic pain to Russia.
03:58If this was the only hole that Ukraine punched in the Ozon layer, it would be reason for celebration, but
04:02there was more.
04:03Much, much more.
04:05Systematic strikes on storage centers for dual-use goods are making it more difficult for the enemy to operate and
04:11are negatively impacting the overall economy of Russia, Ukraine's Ministry of Defense declared in the wake of the August 22
04:18attacks.
04:19The very next day, on August 23, Ukraine's drone operators turned their sights toward the Ozon warehouse in Orenburg.
04:26The Kiev Independent says this was the second strike in total that Ukraine carried out against Ozon, though that may
04:32not strictly be true.
04:33Back on July 31, United24 media reported that Ukraine carried out an attack on an Ozon logistics center in the
04:40Republic of Tatarstan.
04:42Whether this was the second or third strike doesn't really matter.
04:46What does matter, especially to Ozon, its vendors and its customers, is that another of its warehouses burned on August
04:5323.
04:54This time, we don't just see the fire in the footage that is circulating on social media.
04:58We see the moment that Ukraine's first drone struck its target.
05:01In a nine-second clip shared by the War Translated X account, we see a Ukrainian drone bear down and
05:07smash into the facility's roof.
05:10F**k!
05:10Is all the witness filming the strike managed to say.
05:13But as you watch that footage, you may notice something strange.
05:16No, not the other people who are standing around watching the drone attack as though they're at some sort of
05:21miniature air show.
05:22Look and listen. Do you see or hear any signs of air defenses?
05:26Nothing is protecting this warehouse.
05:28It's almost as though Russia hasn't learned a thing from Ukraine's attacks against Wildberry's warehouses.
05:33And it's just going to let Ozon fall to pieces as we near the end of August.
05:38Orenberg's warehouse was an obvious target for Ukraine.
05:41It's the largest of the company's warehouses spanning 200,000 square meters.
05:45Now it burns along with the warehouse in Samara.
05:48However, we don't yet know the true scale of the damage that Ukraine caused.
05:53Ozon's executives would have already been reeling.
05:55Two holes punched in the Ozon layer as Ukraine recorded strikes against two of the top five largest warehouses in
06:01the company's collection.
06:02By this point, panic would have been setting in.
06:05Ozon heads watched what happened to Wildberries.
06:08They knew that Ukraine was never going to stop at two.
06:10They were right.
06:11Ukraine went all in on the threes on August 24th, using its third consecutive day of strikes to take out
06:17another trio of Ozon facilities.
06:20But before we get to that, August 23rd was doubly painful for Russia because something strange happened in Putin's hometown
06:26of St. Petersburg.
06:27A huge logistics hub in the city also went up in flames.
06:31OSINT Technical later reported that the warehouse was in the Kolpino logistics park, and it was being used to store
06:37chemical products.
06:39So an obvious target for Ukraine's drones, right?
06:42Only that doesn't seem to be the case here.
06:43All reports so far suggest that the St. Petersburg warehouse just exploded all on its own, and with no help
06:50from Ukraine.
06:51Just poof.
06:52And the 80,000 square meter facility went up in flames.
06:56Bloody hell, Russia.
06:57And you have enough trouble with Ukraine causing massive fires all over your country without starting them yourselves.
07:03Ukraine got a nice little bonus in St. Petersburg on August 23rd, and it followed up with that trio of
07:08Ozon strikes we mentioned.
07:10Overnight and into August 24th, Ukraine celebrated its Independence Day and 35 years of freedom from the Soviet Union by
07:17plunging Russia right back into that Soviet era.
07:20In the village of Enem, which is in the Adigeia Republic, Ukraine took out the nose-on logistics center.
07:26XL Plus reported on the strike, sharing a small photo of a fire recorded at the hub, which it says
07:31measures 91,200 square meters.
07:34This hub is used for receiving, sorting, storing, and then distributing goods to other Russian regions, including Adigeia, Krasnodar Krai,
07:42and several other regions in southern Russia and the northern Caucasus.
07:45That strike was accompanied by another against the nose-on hub in Nevinomysk, which is in Stavropolkrai.
07:52XL Nova Plus has the details on this one, sharing footage of the fire that was caused.
07:56And the region's governor, Vladimir Vladimirov, has been forced to confirm that Ukraine's drones targeted an industrial zone in Nevinomysk,
08:04though he didn't say what was hit, and instead preferred to act as though Russian air defenses had shot down
08:09most of what Ukraine sent.
08:10We've already seen the state of air defenses around those on facilities, so we have reason to doubt that Russia's
08:16defenses were as effective as claimed.
08:18Ukraine wrapped up its final trio with an attack against an ozone site in Tiuba, in the Republic of Dagestan.
08:25By now, you barely need us to tell you the story.
08:28Ukraine's drones scored direct hits, fires have been recorded, and Russia can't deny any of it, because photographs are already
08:35circulating on social media, courtesy of XL Nova Plus.
08:39It's crazy that Ukraine's drones have become so good, and Russia's air defenses are so poor, that reporting on these
08:45strikes is almost starting to feel routine.
08:48Oh, and one last thing before we move on.
08:50Just for good measure, Ukraine's drones also flew to Krasnodar Krai on August 24th.
08:55Why?
08:56They had a facility owned by the home goods retailer Kukenland in their sights.
09:00And of course those drones scored direct hits.
09:03That facility is in flames, along with those owned by Ozon.
09:06That's not quite how Krasnodar Krai Regional Governor, Venyamin Kondryatev, tells it, though.
09:12A fire broke out on warehouse premises after a drone fell, is all he would say.
09:16Fell, really.
09:18We suppose it's better than the usual drone debris excuse, but fell seems to be an underselling of what actually
09:23happened.
09:24There was no falling, there was a precise and controlled descent to strike a target.
09:29And Kondryatev knows it.
09:31No amount of silly semantics can hide what happened.
09:34Could we have just seen a warning shot fired by Ukraine?
09:38Wildberries has already been devastated.
09:40Ozon is having holes punched into its entire network across Russia.
09:44Maybe Kukenland has just been marked for the next wave of drone destruction.
09:48We imagine it won't be long before we find out.
09:51But now Ukraine is racking up hits against Russia's domestic logistical hubs.
09:55Those aren't our words.
09:56The Defense of Ukraine X account puts it that way, noting that Ozon is next in line after
10:0115 Wildberries facilities were taken out of commission.
10:04That will worry the leaders of Ozon.
10:06Ukraine has only just gotten started with five or six strikes, depending on who you listen to.
10:11More will be coming.
10:12But before we dig deeper into why that matters and what these strikes are intended to achieve,
10:17this is a reminder that you are watching the military show.
10:19If you haven't subscribed to the channel yet, then now is the perfect time to hit the button
10:23before we move on.
10:24So we will ask the question that is sure to be ringing in the minds of Ozon's leadership.
10:29Why Ozon?
10:30To answer that, we need some context that comes from Ukraine's campaign against Wildberries.
10:35Throughout late July and into August, Ukraine has been sending its drones to visit Wildberries'
10:40facilities all over Russia.
10:42We mentioned 15 strikes a moment.
10:45Every facility that Ukraine has hit was carefully chosen.
10:48By August 16th, seven of Wildberries' ten largest logistical centers have been set ablaze.
10:54Estimates vary wildly about the cost of all this to the company.
10:58UNN reports that Wildberries lost about 20% of its warehouse capacity in a single week,
11:03costing it $1.24 billion in the best-case scenario, or as much as $2.45 billion in the worst.
11:10That only covers direct losses of warehouses and stock.
11:14In total, the outlet says Wildberries might need $16.36 billion to get up and running at
11:20full capacity once again.
11:21The new voice of Ukraine offers a slightly smaller figure of $12 billion and claims that
11:2630% of the company's warehouse space has been destroyed.
11:30Whatever the true figures are, it's clear that Wildberries has been hurt badly by Ukraine's
11:35strikes.
11:35And the reason that it's been targeted is twofold.
11:38First, Wildberries serves Putin's Ukraine invasion.
11:41Though ostensibly a civilian enterprise, Wildberries stocks or used to stock everything from drone
11:47components to military gear that was specifically marked as being for use in the special military
11:51operation.
11:53And second, Ukraine wants to do as much damage to Russia's economy as possible, which is where
11:57we come back to Ozone.
11:59While Berries leads the pack in Russia's e-commerce space, Ozone is second.
12:03But it's still a multi-billion dollar enterprise that employs thousands of people.
12:07Combined, these two companies were expected to have swallowed up 77% of the online marketplace
12:12share in Russia by the end of 2026.
12:15In Telenews reports, those projections probably need to be changed now.
12:20Of that 77%, Ozone was projected to hold 32% market share, so it's hardly a small business.
12:27In fact, the first quarter of 2026 alone saw the company generate a net profit of about
12:32$54 million, and its total revenue for 2025 was reportedly $11.1 billion.
12:39By this point, it's obvious why Ozone was targeted in the wake of Wildberries.
12:43It's basically the same company, operating at a slightly smaller scale.
12:47So if Wildberries is a strategically significant target, Ozone is as well.
12:52But there's more to it than what we've shared so far.
12:55What we're seeing Ukraine do when targeting both of these companies is more than revenge
12:59for selling military gear or hurting Russian oligarchs.
13:02The Ozone strikes are the continuation of a campaign to shatter Russia's internal logistics
13:08by taking out its major online marketplaces.
13:11That's what we mean when we say Ukraine is sending Russia back to the Soviet era.
13:15Modern advances are burning under Ukrainian drone strikes, forcing Russia to rely on creaking
13:21government-run infrastructure for deliveries.
13:23These companies have become part of the fabric of Russian consumerism, as Al Jazeera reports.
13:29It spoke to a woman named Alexandra in Yekaterinburg, who said,
13:42Ozone would have the same types of customers, millions of them all across Russia,
13:46who rely on Ozone to purchase goods they might not be able to source elsewhere.
13:51Alexandra herself points that out, noting that these platforms are especially useful
13:55for those living in the Russian countryside as they allow for items to be delivered,
13:59thus cutting down on the need to make long journeys into town.
14:02These strikes aren't really about affecting frontline operations for Russia.
14:06They're based on how Ukraine perceives Russia's economy.
14:10Ozone and wildberries are key cogs in the Russian consumer economy.
14:14Taking them out doesn't just put thousands of jobs at risk.
14:16It also puts pressure on Putin, as Ukraine's drones force questions to be asked about why
14:21Russia can't protect warehouses, and why Ukraine's drones are even able to reach those warehouses
14:26in the first place.
14:27Or, as the CEO of geopolitical consultancy firm Rasmussen Global,
14:32Fabrice Pottier puts it when speaking to DW,
14:35I think Ukraine is going after a choke point.
14:38Wildberries is, in a way, a choke point of Russian society and the Russian economy.
14:42The same logic applies to Ozone.
14:44Ukraine is wrapping its hands around that choke point to cause severe economic pain to Russia.
14:49There are also job losses to consider.
14:52According to Jake Brough, the wildberry strikes alone have cost 118,000 Russians their jobs.
14:57We can likely add another 6,000 jobs lost due to Ukraine's attacks against the Ozone facility in Samara,
15:04plus untold thousands more related to the four facilities Ukraine hit after the Samara attack.
15:09These are thousands of Russians who lose their income,
15:12which means they can't contribute to the Russian economy.
15:14That will hurt Putin as he scrimps and saves for every ruble he can get to feed his war machine.
15:19But what's far more concerning for Russia's president is that all of this,
15:22from Ukraine's strikes actually succeeding to the loss of the ability to buy goods online,
15:27and right through to the job losses, creates anger among the Russian people.
15:31They've been through four and a half years of Putin's senseless war in Ukraine,
15:35and they're now seeing the war come to their doorsteps in ways that affect them directly.
15:39There are hundreds of thousands of vendors who have lost their merchandise due to these types of strikes,
15:44along with the thousands of buyers who have had orders cancelled,
15:47and at least in the case of wildberries, probably aren't going to be getting refunds.
15:50ABC News also points out these types of businesses take out massive loans with banks to fund their expansions.
15:57That creates problems for the banks,
15:59as the companies that are actively burning maybe aren't prioritizing repaying their loans right now.
16:05Mikhailo Podolyak, who is an advisor to Ukraine's president Volodymyr Zelensky, points that out,
16:10noting that what Ukraine wants to do is create a domino effect with these strikes that affects major financial institutions
16:16while breeding popular discontent.
16:18Finally, there's the message, the one that Ukraine has been delivering to Russia throughout 2026.
16:24Nothing is safe in Russia, no matter where it might be.
16:27Ukraine has spent years building and perfecting drones that can travel long distances
16:32and deliver enough firepower to cause serious damage, all while evading Russian air defenses.
16:38We're seeing all of that work pay off now, and Russia knows it.
16:41Back in March, former Russian Defense Minister Sergei Shoigu even admitted
16:45that Ukraine's drone technology is a major problem, stating,
16:49The pace of weapons systems development, primarily that of unmanned drone systems,
16:53and the sophistication of the methods used to deploy them, are such that no region of Russia can feel safe.
16:59Again, that's more pressure being placed on Putin.
17:01The great protector of Russia can't seem to do anything to stop Ukraine's drones from doing their damage.
17:07And now those drones aren't just picking wild berries, they're punching holes in the ozone layer.
17:12Russia's entire e-commerce sector is now under threat, as are the logistical networks that underpin them,
17:18and the livelihoods of those who rely on them.
17:20This is the genius of the new ozone strikes.
17:23Ukraine has already identified the choke point now.
17:26It's expanding its reach to take out those who might have tried to rise up and take wild berries place.
17:31Ozone is next on the list.
17:33There will likely be others that follow.
17:35And with each successful strike, Putin has to deal with his own people,
17:38becoming ever more furious that a war that Russia was supposed to win easily is now ruining their lives.
17:44For Ozone, five hubs down in three days is likely just the start.
17:49We saw what Ukraine did to wild berries.
17:51Our money is on more Ukrainian strikes coming against Ozone in the coming days.
17:55What we're seeing here is perhaps the smartest move Ukraine has made in the war so far,
17:59and you can find out why that is if you watch our video.
18:02And if you're enjoying this video, consider subscribing and let us know your thoughts below.
18:07And also become a channel member for access to exclusive content we don't publish publicly.
18:12And thank you for watching.
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