00:00It's time for a business-inspiring story.
00:03What's the secret to a business?
00:06Let's go with a business.
00:08Let's go with Diane Medina-Illustre.
00:09Let's go with a business.
00:16Hi, Ms. Princess. How are you?
00:19Okay.
00:20All right.
00:21Let's talk about how you went to the business.
00:24How did you start?
00:25Well, ever since I was a young man, I was an inclination to business.
00:31So, when I studied at UST,
00:34my course was entrepreneurship.
00:36I needed to have a business there.
00:38So, I thought,
00:39what can I cater to my classmates?
00:43The business at that time was food.
00:46So, I said,
00:46it's just a food cart.
00:49Did you get scared?
00:50Because later,
00:51many people will do this kind of business.
00:54At that time,
00:55hindi po.
00:56Kasi,
00:56pinag-aralan talaga namin sa area kung sino yung mga gumagawa ng cart.
01:00Ganun po yung kainaman dun sa course namin na yun.
01:03So,
01:03wala pa pong gumagawa at that time ng carts.
01:06Especially,
01:06collapsible.
01:07I believe,
01:07ako po yata yung pinakauna sa Philippines ng collapsible.
01:11Meron ka bang mga naging problema along the way?
01:14Marami din po.
01:15Especially,
01:15kasi 21 pa lang ako nag-start mag-business.
01:18So,
01:18ilan po sa mga challenges is yung emotional battle.
01:22Kasi,
01:23bata ka pa lang.
01:24Inflation rate din.
01:25So,
01:26yung mga global prices,
01:29nakaka-affect sa mga prices ng mga suppliers.
01:32na hindi mo kakompromise yung quality ng cart,
01:35paano mo siya gagawin affordable pa rin sa market.
01:38What is your key takeaway from your business journey
01:41na pwede natin mabigyan ng inspiration yung mga kanegosyo natin?
01:45Una po sa lahat,
01:47especially ngayon po sa generation ngayon,
01:49kailangan pag mag-business ka,
01:51you not just take risk,
01:53but you take calculated risk.
01:55Meaning po,
01:55bago ka pumasok sa isang business,
01:57kailangan alamin mo
01:58magkano ba yung ilalabas kong puhunan,
02:00magkano yung kaya kong ipalugi,
02:02kailan ba yung ROI ko
02:05and yung break-even ko.
02:06So, para hindi masayang yung perang pinakinapan.
02:09Then, second po,
02:10kailangan meron kang sinaset na goals for yourself yearly.
02:14So, like for example,
02:15this year,
02:16dapat ma-reach ko yung ganitong sales.
02:18Dapat,
02:18so every year,
02:19alam mo sa sarili mong nag-i-improve ka
02:21in that way,
02:22consistent ka.
02:24Ano ba dapat ang importante,
02:26princess?
02:27You turn your passion into business
02:29versus ano ba,
02:30titignan mo kung ano bang trend ngayon?
02:32Para po sa akin is perfect,
02:35parang tamang timpla lang po ng lahat.
02:37Una sa lahat,
02:38ang keyword po is balance.
02:39So, hindi lang dapat puro passion,
02:42hindi lang dapat puro pera.
02:43Kailangan may tamang background ka sa pinapasok mo,
02:46kailangan magkano ba yung perang meron ako,
02:48kahit 1,000, 5,000,
02:50how do I turn it into something that would help other people's lives.
02:54So, andun din yung faith, andun din yung
02:57hindi ka mawawalan ng time sa family mo.
02:59So, ang success kasi dapat,
03:01whole package yan.
03:03Hindi lang yung puro
03:05pasok lang ng pasok ng pera.
03:07Kailangan as a person,
03:08nag-grow ka din po.
03:10Ang negosyo is not about being the best.
03:14It's about being better than you were yesterday.
03:17Tuloy-tuloy lamang ang paghatid namin sa'yo
03:19ng inspiring at heartwarming business stories,
03:22mga kanegosyo.
03:23Kaya naman, tara!
03:24Negosyo tayo!
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