Bumble's Genius Marketing Strategy | Financial Education | Motivation & Money Video🔥 - video Dailymotion

Millionary Minds

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00:00We've done things that are ridiculous.

00:01We would make these signs.

00:02They had the big Xs, like, no, you know, like you're not allowed to.

00:05And they said, no Facebook, no Instagram, no Snapchat, no Bumble.

00:08And we would post those all over the universities.

00:10So there was this association where it was like, wait, I can't do the things I really want to do.

00:14I want to sit in class and Snapchat.

00:16I want to sit in class and Instagram.

00:17Tell us Bumble.

00:18And so we were essentially seeding this psychological curiosity.

00:22And then we were actually sending young women wearing Bumble shirts into classes 10 or 15 minutes late.

00:29Interrupting a class of 300 people and saying, oh, sorry, wrong room.

00:33But everyone's looking at this young woman wearing a Bumble t-shirt.

00:35So we were seeding curiosity in this, like, why is Bumble everywhere type of thing.

Bumble's Genius Marketing Strategy | Financial Education | Motivation & Money Video🔥

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