00:00Jobs continually interrupts to focus the lens of his vision on priorities.
00:04By the end of the first day, the team has established the critical importance of keeping the price of the
00:08computer within the reach of students and professors,
00:11and bringing the product to market by spring 1987.
00:14A survey of college campuses has indicated that the new computer should sell for no more than $3,000 to
00:20be considered affordable.
00:21Since college buying takes place in the summer, Jobs is concerned that a failure to have their product ready by
00:27spring 1987 will delay the company an entire year.
00:30We ought to deliver this by spring 87. We're out of business.
00:32So my first priority is to make sure the stand thing is out by spring 87.
00:35I think spring can basically push out the summer, but I also hear that that is number one.
00:42I guess I disagree with price being the second thing, because unless we have this technology that wows people,
00:52we're not going to have a firm foundation that people are going to buy from.
00:55And I think people are going to be a lot more flexible saying, well, geez, this runs three times faster,
01:00seven times faster than, you know.
01:02Well, what's the highest we could go here?
01:06Well, we couldn't make this $5,000.
01:08They didn't say, if you made it go three times faster, we'd pay $4,000.
01:11They didn't say that.
01:13That's right. They said it was $3,000. It's a hot product.
01:16They said, you're $3,000. Forget it.
