- 1 week ago
From overhyped health drinks to bizarre brand tie-ins, some celebrity food and beverage launches crashed harder than expected. Join us as we dig into the biggest star-powered grocery store misfires, including products tied to Kylie Jenner, Tom Brady, Pharrell Williams, Snoop Dogg, Shaquille O'Neal and more. Which of these flops surprised you the most? Let us know in the comments below!
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00:01Whoa! Watch where you're going!
00:03You watch where you're going!
00:04No, you watch where you're going!
00:05Move! Move! Move!
00:06Welcome to Ms. Mojo.
00:08And today, we're counting down our picks
00:10for celebrity-owned food brands that weren't as successful
00:13as they hoped they would be.
00:14We'll only be focusing on specific products,
00:17not celebrity-owned restaurants,
00:19as they deserve a list of their own.
00:21Tonight on Monday Nitro,
00:23Pasta Mania has got all my Hulkamaniacs running wild!
00:27Number 10, Sprinter, Kylie Jenner.
00:30Given the immense popularity of canned spirits,
00:33you'd think that one created by one of the most well-known stars
00:36of this generation would be an instant hit.
00:39Maybe it's good for the brand to be, like,
00:41wasted at the parties.
00:42Sprinter's a little crazier than 818, I would say.
00:45We're a little wild.
00:47Unfortunately, that was not the case for Kylie Jenner.
00:50She launched Sprinter, a low-calorie,
00:52ready-to-drink cocktail in 2024.
00:54It already had an uphill battle,
00:57given that it was competing with several other
00:59established giants in the industry.
01:01The company failed to take off in the liquor space,
01:04ultimately leading them to pivot to wellness in 2026.
01:07This is K2O by Sprinter,
01:10our first line of advanced skin hydration mixes.
01:14We are hydrating our skin from within.
01:18We're hydrating our body.
01:19We're hydrating our skin.
01:20We're staying beautiful.
01:21However, Sprinter struggled to see success as electrolyte packets as well.
01:26They reportedly only made $4 million in their first three months,
01:30indicating that the best call may be for her to leave the beverage business entirely.
01:34Before I leave, I'm going to make one more K2O for the road.
01:37This is a strawberry lychee flavor.
01:39I can't decide what's my favorite between this and the peach.
01:44Number 9.
01:45Good Nut.
01:46Tom Brady.
01:47I'm launching a brand new coconut water.
01:49It's actually really good.
01:51Oh.
01:51What's it called?
01:54Um...
01:55Shock advertising is nothing new, but that doesn't mean it still doesn't have an effect.
02:00Tom Brady leaned into it with the branding of his drink, Good Nut.
02:04The name immediately grabbed attention the way they likely hoped,
02:07but the reaction to it showed they might not have thought the method through.
02:10It tastes like every coconut water I've ever had.
02:13Hmm.
02:13That's because you haven't had chocolate.
02:14I mean, that's true.
02:15I've only ever had normal coconut water.
02:18It's fine.
02:19Yeah.
02:19It's just...
02:20It's like...
02:21That's coconut water.
02:22I wouldn't choose it over normal water, personally.
02:25Rather than consumers discussing his coconut water's supposed health benefits and flavors,
02:30they were focused entirely on the name alone.
02:33Whether they were roasting it or complaining about businesses relying on humor and innuendos,
02:38it was clear that the product itself had fallen to the wayside.
02:42Okay, just tell me what it's called, Tom.
02:44When you have a product this good, it doesn't matter what it's called, okay?
02:47Beyond that, some of his fans also felt it was a bizarre pivot following his impressive career.
02:53And given the reaction, we can't help but agree.
02:56Number 8.
02:57Cream.
02:58Pharrell Williams.
02:59You know, we're here to promote cream.
03:01It's a drink that I'm doing with Diageo.
03:05The ladies like it, right?
03:06The ladies like it.
03:07He may have had good intentions behind his product, but those alone weren't enough to make it a household name.
03:14When Pharrell Williams introduced cream in the early 2010s, he did so with women in mind.
03:19You know, usually you guys are used to market something, but never for the benefit of you.
03:24So like, you know, let me take it, let me take it a step back and let me build something
03:29and engineer something that is designed for you.
03:32Everything from the design of the bottle to the flavors was made to appeal to them.
03:36Unfortunately, his efforts were in vain.
03:38It wasn't a long-term success, leading to the singer bringing his own partner, Diageo North America, to court.
03:45He accused them of dropping the ball on Cream's marketing, taking it from a high-end luxury to standard club
03:51fare.
03:51The legal drama destroyed any remaining chance the drink had.
03:55And though it's still available, it hasn't seen the same success as its contemporaries.
04:00What does it taste like? How would you describe it?
04:09It's definitely in the ice cream world.
04:16Some celebrity-owned products seem destined to be embroiled in constant legal drama.
04:21One of the most prominent examples is Snoop Dogg and Master P's cereal endeavors.
04:30are being hidden from customers, sitting on stock room shelves in the back of the stores,
04:35while Post Brands and others remain on display out front.
04:39It all began in 2022, when the newly created Snoop Loops were forced to change their name by an undisclosed
04:45competitor.
04:46The pair tried again the following year with three new flavors.
04:50Unfortunately, their second attempt failed to take off as well.
04:53I think this one is absolutely brilliant, because you basically combined Fruit Loops with Lucky Charms.
05:01Which is genius, you know?
05:03Hey, we're from the hood, Jimmy. We gonna do what we gotta do to get by.
05:06The two artists ended up taking Walmart and Post Consumer Brands to court,
05:11alleging that the companies had engaged in underhanded tactics that led to the product flopping,
05:15such as hiding boxes from shelves and setting ridiculous prices.
05:19No matter who comes out on top in the case, it's clear that the true loser is Snoop Cereal.
05:25We own this company. No, it's not just putting our name on this.
05:28We're gonna be able to pass this down from generation to generation.
05:31This is we talking about generational wealth.
05:33We better feed so many people, because our model is the more we make, the more we give.
05:37Number 6. Soda Shack. Shaquille O'Neal.
05:40Before attaching your name to a business,
05:42you may want to make sure you won't come across as a hypocrite beforehand.
05:46Sports superstar Shaquille O'Neal learned this lesson the hard way
05:49after partnering with Arizona Beverages in 2013 to release Soda Shack.
05:54The one thing about Arizona is every drink they've ever put in any store always tastes good.
05:58I've tried them all.
05:58The basketball player had gone on the record in the past,
06:01accusing Sugary Pop of promoting obesity and causing diabetes,
06:05only to end up promoting a high-calorie option himself.
06:08He was called out by the Center for Science in the public interest,
06:12which even claimed that he shouldn't be associated with the Let's Move campaign as a result.
06:16Got that cream soda spraying diabetes all across the world as we speak.
06:23Got like 50 grams of sugar in one can of that cream soda.
06:27The line was retired in 2016, and although the reason was never made public,
06:33the backlash likely had a hand in it.
06:35It's a promo for Shaq. I don't know why he's putting out cream soda,
06:42but Shaq, you need to go back to the drawing board and make something better,
06:46because this is pretty bad.
06:48Number 5. Yummy Pop. Scarlett Johansson.
06:50While some stars aim for success on supermarket shelves,
06:54she had a different goal in mind for hers.
06:57Scarlett Johansson's Yummy Pop reached for the stars
06:59with its very own physical location in Paris, France.
07:03The popcorn shop featured a variety of unique flavors,
07:06turning the casual snack into a luxury experience.
07:10Although the prices were high and some reviews reported that the taste wasn't the best,
07:14the store initially did well.
07:16However, it wasn't long for the world.
07:18The business had been created with her then-husband Romain Doriac,
07:22and by the time it opened, their marriage had come to an end.
07:25While her professional life is hotter than ever,
07:28it seems her personal one is getting ugly.
07:31That, combined with a lack of a solid customer base
07:34and a limited business model, led to the brand being dissolved in 2020.
07:38Scarlett, I have a message for you.
07:39You ain't got money enough in your bank account?
07:42Because there, honestly, it's too expensive.
07:45Number 4. Mananalu Water. Jason Momoa.
07:48Although his desire to help the planet is commendable,
07:52this may not have been the best way to go about it.
07:54We are Mananalu.
07:56Hey!
07:57We're a water company on a mission to do something huge, like bigger than water.
08:01Mananalu Water by Jason Momoa had one goal.
08:04Reduce the amount of single-use plastic.
08:06They even claimed that for every aluminum bottle of theirs that was purchased,
08:10they would remove the equivalent of a plastic one from the ocean.
08:13Mananalu's here, baby.
08:15You drink one of these, we're gonna remove one plastic bottle from the ocean.
08:19However, it wasn't long before holes were poked into his mission statement.
08:23Critics questioned the potential adverse health effects,
08:26along with the material's own negative environmental impact.
08:29We gotta save our oceans, we gotta save our landfills.
08:32Aluminum's the answer.
08:33A beautiful friend made this for me.
08:35It's a Japanese wood painting, but it's got the seven seas and the moon.
08:37The issues became too prominent to ignore.
08:40And eventually, the company abandoned sales altogether.
08:43Now they exist primarily as a bottling center dedicated to reducing waste,
08:48making more of an impact than their water ever did.
08:51Momoa says he's passionate about protecting the environment and our bodies from harmful plastics.
08:57It's hurting our bodies, it's hurting our ocean, it's hurting our land.
08:59We should be the ones that just ban it.
09:01We shouldn't be allowed here.
09:02Number 3. Aquahydrate.
09:04Diddy and Mark Wahlberg.
09:06As far as celebrity-backed beverages go, this is by far one of the most ridiculous.
09:11Young man from Boston.
09:13Came from nothing.
09:15Started from the bottom, now we're here.
09:17Got your boy from Harlem.
09:19Announcing this generation's new water, Aquahydrate.
09:22In the early 2010s, Mark Wahlberg and Sean Diddy Combs teamed up with Aquahydrate
09:27to release what they described as a high-performance drink.
09:30They claimed that it was alkaline-based and chock-full of electrolytes and therefore perfect for recovery.
09:36An Aquahydrate is the fastest thing to recovering and hydrating you, burning out that acid.
09:42Most importantly for people like me, it makes you ashy.
09:46When you're not hydrated, you get incredibly ashy and lotion doesn't work.
09:49So this right here gives me my glove.
09:52However, they didn't back any of those up with facts on the water source or their exact enhancing process.
09:59Dissenters also questioned how different it was from regular options that had already been available.
10:04We're 60% the electrolytes of Gatorade.
10:06We're twice that of the leading premium water brand out there.
10:10And five times that of our primary high pH water competitor.
10:16By 2019, they were set to be bought by and merged with Alkaline 88, which fell through in 2020.
10:23While the brand still exists, it still hasn't been able to establish dominance within the market.
10:28Number two, Lunchly, MrBeast, Logan Paul and KSI.
10:34What started out as a collaboration amongst influencer brands ended in scandal.
10:39On their own, Prime by Logan Paul and KSI and Feastables by MrBeast have done well.
10:45However, when the three YouTubers attempted to combine their fares into a lunch kit, disaster struck.
10:50Shortly after being launched in 2024, mold was discovered in some of the packages.
10:55This is molded. That's mold. This is not safe.
11:00Especially like kids that are so young, they may not know what mold looks like.
11:04They might just eat it.
11:05Additionally, their claims that Lunchly was a healthier option than Lunchables was thoroughly debunked.
11:10With some tests even showing that they contained lead.
11:13There is no reason that the average kid that's going to eat a Lunchly needs to have more electrolytes.
11:21But that's used as like this marketing point to try and sell more of it because we think that more
11:27is better.
11:28This wasn't the first of MrBeast's ventures to flop.
11:31With MrBeast Berger being so heavily criticized that he sued his partner company.
11:36Donaldson claims the poor quality has hurt his reputation and so he has the right to end his relationship with
11:42the company because of their previous agreement.
11:45Donaldson is asking for court costs, attorney's fees and other damages.
11:49However, the severe response to Lunchly proved that a giant fan base didn't automatically equate to a high quality product
11:56or guaranteed success.
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12:16I can make an apology video.
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12:28Trump Steaks are by far the best tasting, most flavorful beef you've ever had.
12:33Truly in a league of their own.
12:35Some celebrity food products are so bizarre that one can't help but wonder who thought they would succeed.
12:40Trump Steaks is the ultimate example.
12:42With it flopping so hard that competitors used it against him during his initial presidential campaign in 2016.
12:48Trump Steaks.
12:49Where are the steaks?
12:50Do we have steaks?
12:50Do I?
12:51We have Trump Steaks.
12:53He said, the Steak Company, and we have Trump Steaks.
12:56And by the way, if you want to take one, we'll charge you about, what, 50 bucks a steak now.
13:01Donald Trump partnered with the Sharper Image in 2007 to market the meat, which was sold at extremely high prices.
13:08The products weren't available in stores, meaning customers had to order them through QVC or the Sharper Image.
13:15Get with the times, Conan. Just as everyone wants their music now from their computers, it naturally follows that they'd
13:24want to get their steaks from a high-tech electronics store.
13:30Needless to say, they didn't sell very many.
13:32They were sold for two months before being pulled, with one CEO even admitting that it had been a financial
13:38failure.
13:38The trademark hung on until 2014 before finally being canceled, officially wiping it from existence.
13:45Have you ever tried any of these celebrity-backed products?
13:48Let us know in the comments below.
13:52We'll see you next time.
13:54Bye.
13:54Bye.
13:55Bye.
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