00:00Young people across Merseyside will be challenged to spot the warning signs of online abuse as a new youth-led
00:07campaign launches to tackle the growing threat of technology-enabled violence against women and girls.
00:14I thought it was very moving and obviously it's great to know about the awareness against women and girls and
00:21we know it happens in everyday life but you don't really see how much of it really does go on
00:25in the world.
00:26When we were in school it was talked about but not as much as it is now and I think
00:31the issue of violence against women and girls has always been there but it's maybe never been covered in the
00:36correct way, using the correct means and I think getting youth voice and putting that at the heart of a
00:42campaign is so much more important than us as adults sitting around on office chairs and office tables talking about
00:48what young people need to know. Young people should tell us what they need to know.
00:51Developed with young people for young people, It's Not That Deep was created after research revealed many teenagers dismiss harmful
01:00online behaviour as just banter, normal relationship behaviour or simply not that deep, despite them potentially being abusive or criminal.
01:10This campaign is definitely around young people knowing that gut feeling when it is that deep. So we've been using
01:17the phrase of use your intuition and so how we recognise when we can take action safely and we can
01:24use our voice but it all comes down to us knowing our gut feeling, using our intuition to say that
01:30is deep and so we should be doing something about it and I should help my friends.
01:33It is illegal to send like news images but you're not going to get in trouble if you're the victim
01:38which obviously I didn't know before this and there's so much like I didn't know how many people could just
01:45support you if like for any reason you did have to go through this.
01:50At the launch event at St Julie's school pupils have taken part in an interactive session watching campaign films based
01:56on real life online scenarios and raising red flags when they identify behaviour they believe is concerning.
02:03We absolutely want to talk to everybody about this. Boys, girls, you know, boys have got really important roles to
02:08play here. Some of the messages that we were sending out from some of the videos today around, you know,
02:12bystanders and actually if your mates, you know, making a joke or bothering a young woman, actually you've got a
02:17role to step in there, you can intervene.
02:18So those are really important messages. As part of this campaign we're going to be rolling out the resource to
02:23our PollEd platform which is a free resource to all schools across Merseyside and youth platforms, youth organisations so we're
02:29hopeful they'll use that and start to have some of these really important conversations with all of their pupils.
02:34Not all the time but most of the time it is boys who do it to either young girls or
02:40women so even if they're influenced to go over and stop that before it even happens and definitely not to
02:48take part in it.
02:48Yeah, definitely.
02:49And I think it's good to spread an awareness to both genders because it can happen to anybody like even
02:54in the video we saw, we saw it happen to the boy but that can also be from a women's
02:58perspective as well.
02:58Isn't that specific?
