smart #3 Design film

AutoMotions

The smart #3 stirs up the premium EV segment as a sporty SUV coupé. With its athletic curves and powerful “shark nose” it stands out as a timelessly elegant everyday companion. Customers will be in the driver’s seat when it comes to choosing between the urbanity of the Pro, the comfort of the Pro+, the luxury of the Premium or the performance of the BRABUS version. All the options of an electric SUV coupé you could need are delivered in one ready-to-go smart package. Each line has its own character and is unique in its appeal. It is up to the customers now to choose the one suiting their lifestyle.

Transcript

00:09As a designer you always want the opportunity to truly leave a mark.

00:17Our idea was to form opposites into an iconic outstanding design.

00:25The smooth, muscular shape enhances elegance and sportiness, while love, emotion and attraction

00:34are triggered by a sculptural and organic expressiveness.

00:41The deliberate purity and precision make for a seamless, super clean look, a high-end

00:49premium appearance.

00:50Outside and inside we edit the unexpected, surprising details that catch your attention

00:59and draw you in.

01:09To us, the result is even more thrilling than the process.

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