A corporate explainer video for RCM, an ERP solution specifically designed for educational institutions in Chile.
The video follows Francisca, a school administrator dealing with manual and repetitive processes related to financial information, management control, government reporting, subsidies and budgeting.
The video presents how RCM helps educational institutions automate and organize key administrative processes, including accounting, budget control, management reports, payroll processing and documentation for Mineduc reporting.
The project combines video editing, motion graphics, character animation, animated typography and visual storytelling to transform a complex ERP solution into a clear and engaging corporate presentation.
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