00:00I was down in South Africa in March, really before the PIF turned the faucet off.
00:05And I'll never forget it, because it was live in probably its greatest form,
00:10which was an incredible golf tournament.
00:13They had international DJ Calvin Harris, and then they left.
00:20And that was the last, like, great live tournament before the PIFs decided
00:24this no longer aligns with how we spend our money.
00:27How was live received from the get-go?
00:30Well, it depends on who you ask, because it became very political at some point
00:34that it was received as, hey, this is new, this is weird,
00:40this is a little bit like maybe the XFL when it comes to, like, American football.
00:46But it was not received so kindly, in part because the status quo,
00:52the PGA Tour, decried it immediately.
00:55And the funding was coming from a sovereign wealth fund of a country
01:01with a repressive human rights reputation.
01:04And it was immediately discussed in many ways as an entity that was sports-washing
01:11its reputation, which is just to say investing immensely in corners of the sports world
01:18that could tell people, hey, the Saudis are doing things differently.
01:22But the point was is money was coming from a different place across the world,
01:28and it was mostly landing with a sport dominated in Western Europe and America.
01:34And it became a bit of a bugaboo that this league could never get past.
01:39together will be a force in open to the storm became the best.
01:39So, let's make sure that i will get one of the best tips with the best tips
01:39For thisútensix conference, the other one last time we'll talk about this
01:39I think the most difficult time, you believe it now I think the greatest
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