00:00A woman's body in sports should not be reduced to a sexual image.
00:05Because when we talk about an athlete's body, we're also talking about years of training,
00:10competitions, sacrifices, injuries, discipline and everything he had to do to get there.
00:15And it was precisely a campaign starring Sidney Sweeney that ended up generating a conversation about that.
00:21On September 9, Novik, a sports prediction platform, launched Just Sports,
00:25a campaign in which Sweeney appears in different sporting settings using elements such as
00:30balls, a racket and boxing balls to work his body.
00:33The campaign quickly went viral. Trends, parodies, and thousands of reactions began appearing on TikTok.
00:40However, the conversation took a different turn when athletes and sports journalists
00:44They began to question the way in which the female body was being used to talk about sport.
00:49And that's what's interesting. The answer ended up being sporting.
00:52Women from different disciplines began to showcase their careers, their titles, their medals, and their achievements.
00:57Because when we talk about women and sports, the arguments are in the results.
01:02To name a few, Serena Williams, for example, has 23 Grand Slams,
01:06He reached the top of world tennis 23 times.
01:10In Colombia, the queen is Mariana Pajón, who has three Olympic medals, two of them gold.
01:14In BMX he not only competed, he made history and turned a discipline into a reference for an entire generation.
01:20Since we know that what you like is football, look at the case of Alexia Putelas.
01:24He has two Ballon d'Or awards and four Champions League titles.
01:26And she became one of the great figures in the history of women's football.
01:30Her former teammate at Barcelona, Aitana Bomatí, the best female footballer in the world,
01:35He has three Ballon d'Or awards and the same number of Champions League titles.
01:38Danica Patrick in motorsports won a race, becoming the first woman to achieve this feat.
01:43And those are just five names, because we could also talk about Simona Valls, Steffi Graf, Naya Komanechi,
01:49Marta Vieira, Megan Rapinoe, Coco Goff, Billie Jean King, Catherine Ibargo and Micaela Schuffin and the list goes on.
01:55We could spend hours talking about women who have won titles, broken records, and won Olympic medals.
02:01and changed the history of their sports.
02:03And that's why this discussion isn't simply about Sydney Swinney.
02:06She not only stars in the campaign, she is also a partner and shareholder of Nobe.
02:10That's why it's valid to question their decision to participate in advertising with this concept.
02:16But the debate goes far beyond that fact, because for decades women have had to fight
02:20to gain recognition and visibility within the sport.
02:24And today we have athletes who fill stadiums, break records, win championships and become world icons.
02:32That's what we can't lose sight of.
02:34It is worth asking ourselves what we want to put in the foreground when we talk about women and sport.
02:38Because women's sport has been proving for decades that women don't need an excuse to be there,
02:44not so much that we watch what they do.
02:45Because while a campaign can last a few seconds and go viral,
02:49A sports career can last a lifetime.
02:52And after 23 major slumps, Olympic medals, Ballon d'Or awards and records,
02:56It still doesn't make sense to ask what women have to contribute to sports.
03:00They've already proven it, now it's our turn to watch.
03:08Thank you!
03:11Thank you!
03:13Thank you!
03:13Thank you!
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