00:00We try to be nice to them don't we? We try to be nice to them. Hi my name is
00:04Sam McNaught.
00:08I am doing hair for Annie Zibita here backstage at London Fashion Week. What we're bombarded with
00:14these days especially on social media is the the idea of perfection and I think your hair
00:19is never going to be perfect so don't kill yourself by trying for perfection just do the
00:25best you can and it will make a big difference. I think hair is vital hair sets the look I
00:30mean
00:31you have the clothes but the direction you go with the hair dictates the look and feel of the show.
00:39I'm keeping it very romantic and childlike so there is that kind of undone tumbling out braids
00:45and waves from being in the braids that a child may have in the morning after sleeping on it.
00:51So it just kind of breaks it up from being sort of perhaps too overdone and couturier but we're not
00:57there we're a bit cooler and and more modern than that in London right. London is always a hotbed of
01:03creativity and it's creativity mixed with a kind of energy that you just don't get anywhere else.
01:12There's a freedom here I think.
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