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From styling Princess Diana’s iconic 90s haircut to working with Kate Moss and Chanel, hair legend Sam McKnight MBE took The Standard’s Madelaine Dowds backstage at Annie’s Ibiza during London Fashion Week ✨Watch as he breaks down his romantic, Victorian-inspired runway look, what makes London styling so iconic, and his top tip for everyday style.

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00:00We try to be nice to them don't we? We try to be nice to them. Hi my name is
00:04Sam McNaught.
00:08I am doing hair for Annie Zibita here backstage at London Fashion Week. What we're bombarded with
00:14these days especially on social media is the the idea of perfection and I think your hair
00:19is never going to be perfect so don't kill yourself by trying for perfection just do the
00:25best you can and it will make a big difference. I think hair is vital hair sets the look I
00:30mean
00:31you have the clothes but the direction you go with the hair dictates the look and feel of the show.
00:39I'm keeping it very romantic and childlike so there is that kind of undone tumbling out braids
00:45and waves from being in the braids that a child may have in the morning after sleeping on it.
00:51So it just kind of breaks it up from being sort of perhaps too overdone and couturier but we're not
00:57there we're a bit cooler and and more modern than that in London right. London is always a hotbed of
01:03creativity and it's creativity mixed with a kind of energy that you just don't get anywhere else.
01:12There's a freedom here I think.
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