00:02En Istanbul, certains de Turquie les plus grands groupes de business ont construit plus que des entreprises.
00:08Ils ont construit des galleries, des museums et des fondations.
00:11Donc, qu'est-ce que la culture apporte à une ville et peut-elle traiter des visiteurs, talent et des
00:17business?
00:17Let's find out.
00:41Sous-titrage Société Radio-Canada
00:48L'exhibition of Yoko Ono is bringing international contemporary art to Istanbul.
00:53The exhibition, a collaboration with Spain's MUSAC and AGBANG, is an example of how Turkish business is connecting Istanbul to
01:00the global art world
01:02and shaping how the city is seen in Europe and beyond.
01:07An international exhibition of the scale, of course, is very significant because it puts Istanbul on the map.
01:15And, of course, when we do house these international exhibitions,
01:19it also means that you have an international interest in what is happening in Istanbul.
01:25So that brings significant cultural interaction, significant cultural networking,
01:31significant interactive know-how in terms of museology.
01:42Sabanj isn't an isolated case.
01:45At Istanbul Modern, Turkish business has turned contemporary art into a point of contact between Turquie and the world.
01:53Backed by funding sponsor Ej Zajbache, the museum reopened in 2023 in a building by Renzo Piano.
02:00I think today, if a city wants to attract international talent and international investment,
02:08a strong business environment and a good economy are only part of the picture.
02:13I think quality of life is just as important.
02:17These are all part of what makes a city attractive.
02:20So, for us at Ej Zajbache, an investment in culture is really an investment in the future of a city,
02:27especially in terms of its international attractiveness.
02:36Corporate involvement in culture can take another form.
02:40Not paintings, but machines and transportation.
02:43At the Rahmi Emkoç Museum, one of Turquie's largest business groups has preserved the country's industrial history.
02:51And for the team here, the collection isn't only about preserving the past.
02:56They have a particular audience in mind.
02:58Rahmi Emkoç Müzesi sadece Türkiye'nin endüstri tarihini değil,
03:03dünya endüstri tarihini, dünya endüstri mirasını ziyaretçilerle paylaşan bir yapıda.
03:10Küçük ziyaretçilerimiz bu müzeyi gezdikten sonra,
03:14gelecekte ben ne üretebilirim fikriyle çıkıyorlarsa,
03:19biz en önemli misyonlarımızdan birini yerine getirmiş oluyoruz.
03:23Its cultural significance has been recognized beyond Turquie too.
03:28In 1996, it became the first Turkish museum to win the Council of Europe Museum Prize.
03:38Together, they've helped build a cultural ecosystem that's now part of Istanbul's identity.
03:45But does it matter beyond culture to visitors, businesses and investors?
03:50To find out, we turn to a different kind of business,
03:53TAV airports and international operator at one of Turquie's main gateaways to the world.
03:59Airports are no longer simply places to pass through.
04:03They are also part of the visitor experience.
04:05To make people happy, you need to have something unexpected.
04:09Just this year, we have done like 16 cultural events in our airports in Turquie.
04:14And culture matters in business too, not just at the gate.
04:18Business is not numbers. Business is people.
04:21To do business, you need to know people.
04:23And to know people, you need to understand culture.
04:25In Turquie, you have French companies, but also Italian, German, European companies,
04:30established here alone or with Turkish partners for decades.
04:35And it's a full ecosystem.
04:37It's kind of Lego, but each piece are coming from everywhere in Europe, including Turquie.
04:45For a city that attracts visitors' talent and investment,
04:48culture is a huge part of the appeal.
04:51It's also part of how Istanbul is seen in Europe and beyond.
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