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WFG Enterprise Solutions’ Dan Bailey discusses where AI is delivering practical value in mortgage operations, how WFG is connecting services across the loan lifecycle and what lenders should know about UAD 3.6 and Encompass Partner Connect.

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00:00My name is Dan Bailey. I am Executive Vice President, Managing Director of Enterprise Solutions for WFG.
00:17We're certainly, as an industry, presented with a lot of technology that can help us do things
00:22maybe a little bit faster or a little bit quicker, but it doesn't always lead to a better customer
00:27experience. So as fantastic as technology has been, we went from fax machines, written, you know,
00:34title searches and that kind of thing to now everything is integrated. And that's certainly
00:38helped us connect better with our customers to help that transaction move faster in a more connected
00:44way, right? So it's faster decisions. And it really helps us provide that customer experience.
00:51That's better certainly than waiting around for someone to call you and say, hey, there's an issue
00:55with your title or we can't get your closing taken care of. However, you know, there are still some
01:00borrowers that like that. So technology has certainly helped us reduce friction and increase throughput
01:04in the overall mortgage loan construction process, if you will. But I think it's very important for us
01:11to always focus on our customers, their borrowers, buyers, sellers of real estate to make sure they're
01:17getting the service that they want. And sometimes it still means that they want a written piece of
01:20communication or conversation via telephone. It's the biggest disruptor that we've seen from a
01:32technology standpoint in years, right? We've had blockchain and, you know, machine learning and
01:38bots and all this other stuff over the years. But AI has truly changed the conversation on what you
01:43could do, you know, and I'm absolutely fascinated by it. So, you know, it certainly helps us deliver
01:49more measurable outcomes. It helps us eliminate, again, as I mentioned in my previous answer,
01:54you know, you want to have as much throughput as you can in your operations process, right? You want
02:00to eliminate that waste so orders can just flow through naturally. And AI really helps that a lot,
02:06right? So we're seeing things that are as simple as helping us open orders faster, you know, helping us
02:11digest loan closing packages a little bit more quickly. You know, it certainly helps us adjust our
02:16throughput, but then it also helps us position our employees to handle questions that come from
02:23whomever they're interacting with, whether it's a loan officer, a buyer, a borrower, whomever,
02:27and puts them into position to deal with those questions a little bit more quickly and much more
02:31efficiently. AI helps you digest information and interpret information, and it puts you in a position
02:37that you can solve problems faster. So AI has certainly done that for us, all the way from,
02:44as I mentioned, order entry to the way that we're providing our title search now. And I think
02:49ultimately, that's going to lead to a much more predictable, consistent process that we don't
02:54have to suffer through the challenges of the undulating market, right? We get really busy,
02:59we got to hire 500 people, then it slows down a little bit, and then you kind of contract.
03:04I think AI is going to really help us level set that workflow in that environment so that it's a
03:08more consistent process overall. The really excited thing that we've been focused on is,
03:23you know, as an enterprise solutions group, we offer multiple products and services to
03:27lenders originating mortgage loans, right? Whether it's home equity, refinance transactions,
03:31and that spans from everything from marketing and lead generation services through our Vali platform,
03:39appraisal valuation services through value trust, settlement title and closing through our lender
03:44services program, all the way through default services, right? So AI and the technology allows
03:51us to really provide a single point of entry into that ecosystem. You know, and I think for a long
03:57time
03:58in this industry, a lot of the customers and clients and prospects that we have, think about
04:03everything in kind of a silo, right? You're my valuation company, I'm going to go for you for this,
04:09and then you're my marketing company, I go, well, now we want to bring that all together to make it
04:13much more, much easier. So instead of having to manage six different relationships, six different
04:18ecosystems, six different integrations, you know, have one, right? And that provides a much more
04:23consistent experience for a borrower or a buyer in that transaction, your loan officer, your processor,
04:29it's much more predictable. And it's going to really allow us to eliminate that natural friction that
04:34happens when you're juggling between these multiple different providers. But now you can just use one
04:39that can help you with all those services. And, you know, our strategy is not only can we help with
04:45those, but we can help you improve your conversion rate, improve your satisfaction scores,
04:50and ultimately help you make more money, right? That's what it's all about.
05:01Value Trust is our AMC, or National Provider of Valuation Appraisal Services. And UAD 3.6 is the
05:08really the most significant change that we've had in the appraisal world for quite a period of time,
05:13right? So gone are the days of all the various forms that we had, the 1004, the 2055, the 1004,
05:24the 2055, the 2055, the 2055, the 2055, the 2055, the 2055, the 2055, the 2055, the 2055. And
05:24now you've got a dynamic form of dynamic appraisal report. So it does mark a big shift, not only for
05:30us as a, as an AMC, but then also for our appraisers and for lenders, right? The due date is
05:3711 to 26,
05:39right? So we're right around the corner. And as far as I know, that's not going to change,
05:42right? So we've made sure that our Value Trust platform that integrates with our lenders has the
05:49capability to accept UAD 3.6 orders, manage those orders and deliver those orders as necessary and
05:56that information is necessary. So our platform is ready. Our appraisers are ready. We spent a lot
06:01of time training our appraisers, making sure they're prepared for the switch and our employees
06:06are ready, right? So a lot of training has gotten into making sure our employees understand why these
06:10things are different, what they need to be prepared for. They're ready. And frankly,
06:14and to be honest with you, we're already processing UAD 3.6 orders. So we're ready. So if anybody listens
06:20to this and says, see, I wonder who to go to, we're ready. We can take those orders today and
06:24help you
06:24out. I think that that's another big shift, right? So a lot of our lender customers use Encompass as their
06:37loan operating system. And there's been new language, if you will, for that is required to
06:45integrate with Encompass to continue to process those orders. My understanding is that date a little
06:50bit further out, right? December 31st, 2026 is when the cutoff is. And, you know, I've seen this a lot
06:58of times where it seems like maybe these things will get pushed off and they'll get delayed and there'll be
07:02three months or four months. But, you know, for both UAD 3.6 and the conversion to EPC, it doesn't
07:09seem like those are going to get changed. So we've wanted to make sure since last year that we're
07:15prepared, right? So we've gone through our integration efforts. We've updated all the language,
07:19right? So we're on the latest EPC Connect. And we've been working with our lenders to make sure that
07:24we go through any testing protocols that are necessary to make sure that they're ready once that transition
07:30takes place. So really, that's my message is that, hey, on both of these items, we're ready. We're ready
07:35to take orders. We've been prepared. We could test. So, and I think the other is a warning, too, that
07:40it doesn't
07:41seem like these are going to get delayed or extended. So waiting until the last minute to get them done
07:45could be very challenging.
07:55So as I mentioned a little bit earlier, right? That single entry point to our ecosystem of the
08:02products and services we offer, I think, is a differentiator. So you get lead generation,
08:07marketing services, title settlement valuation, you know, all the stuff that you need really to
08:12originate a loan, convert that loan to a closing, and then retain that loan. We're very excited about
08:18some of the tools that we've been developing, AI tools that help us enhance our overall service.
08:24I don't know if I mentioned it before, but our focus with AI and with technology in general is to
08:29better enable our employees to give better service to our customers. Never a replacement. You're not
08:34going to get an AI agent that you're going to chat with that's eventually going to lead to somebody that
08:38you can actually have a conversation with. We've all been part of that already, right? It gets kind of
08:41frustrating. We want to empower employees through the use of technology and their AI agents to help
08:46them give better service to our customers. That's what we're focused on. And I think we have really
08:50interesting tools that we've been developing that can help lenders, especially in an environment like
08:54today, where you might have a lot of borrowers that are on the fence, right? Drive those leads,
08:59reinvigorate those leads, and drive them through an ecosystem that can close that transaction very
09:03quickly and make it very simple to get your appraisal information, your title information, your closing
09:08information, and provide a consistent level of service to that consumer at a price that's very
09:13competitive. I think it is really our overall strategy and what we've been focusing on. Our goal
09:19is to move every loan forward throughout the transaction. And then once it's completed, we want
09:23to make sure we have a mechanism that if that loan reinvigorates itself or someone wants to go through
09:28refinance or home equity transaction in the future, we have tools that can help with that
09:33to make sure that that lender captures that borrower for life.

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