00:09Before McLaren became known around the world, it was a family name.
00:13Ham painted above a service station where Bruce grew up.
00:17A place where he first learned to question, to make, to improve.
00:23Today those original letter forms inspire our wordmark.
00:28And within it, the origin.
00:31A detail drawn from our beginnings.
00:34A frame for everything to come.
00:39Before there was a brand, there was a badge.
00:42A shield.
00:45The McLaren Heritage Shield.
00:48Created in the earliest days of the company and rooted in Bruce's New Zealand heritage.
00:53A symbol of constant progress from our past that inspires our future.
01:00Then came a different expression.
01:02The speedy Kiwi.
01:05Dynamic, energetic, unmistakably McLaren.
01:09Born from an era of dominance in Can-Am racing.
01:12A belief in progress.
01:14In momentum.
01:16In never standing still.
01:18Always moving forward.
01:24Across every era, McLaren has found new ways to express movement.
01:29The chevrons.
01:31Then a single dynamic stroke.
01:33The speed mark.
01:35Shaped by speed, precision and progress.
01:38Today, it remains part of one McLaren identity.
01:42From the road and the track.
01:45Distinctive in character, clear in intent.
01:50Our colors come from the world that made McLaren.
01:54Captured in a single image.
01:58Papaya.
01:59The color Bruce chose to make McLaren impossible to miss.
02:03A practical decision that became a philosophy.
02:07Ember.
02:07Drawn from the racing suits of a defining era.
02:10Midnight.
02:11A blue present from the very beginning.
02:15Black and anthracite.
02:16The materials and engineering that transformed what a McLaren car could be.
02:22Colnbrook.
02:22The factory where Bruce began building cars and ultimately his legend.
02:28Mist.
02:29Murrawai.
02:30The beach where a 15-year-old Bruce McLaren won his first race.
02:35Together, they create a new visual world.
02:41Even the way McLaren speaks carries something of its origin.
02:45McLaren Sands uses the same letter form that inspired our wordmark.
02:50Precise.
02:51Confident.
02:52Distinctive in every detail.
02:57This is McLaren.
02:59The maverick spirit that defined our founder continues to define us today.
03:11Yes.
03:12The maverick spirit that challens.
03:13We're the good news.
03:14We're the good news.
03:16The maverick spirit that awaits us today.
03:17If the 120-year-old is easy.
03:17We'll find us more.
03:18We'll find us more.
03:18Now we'll see you next time.
03:18You'll find us more.
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