00:01More young Filipinos are exploring solo living.
00:03The Philippine Institute for Development Studies in 2024 reported
00:07the percentage of one-person households in the country more than doubled within three decades,
00:12from 2.9% in 1990 to 9.1% in 2020.
00:17This is reflected in the phenomenon online,
00:19the rise of vloggers who romanticized solo living and created its accompanying aesthetic.
00:24Data consultancy The Nerve analyzed TikTok videos related to solo living from 2020 to 2026,
00:30observing a spike in 2023 and a continued rise since 2025.
00:35The Nerve's video content and narrative analysis solution, Probe Video,
00:39found three key themes in solo living content on TikTok, vlogs, expenses, and guides.
00:44Solo living guides took up 15% of solo living content on TikTok.
00:49These videos include what people need to prepare before living alone,
00:52how much to save, and what to ask landlords when hunting solo living spaces, among others.
