00:00War Dogs has become a breakout hit on Steam, even at a relatively steep $40 in early access.
00:05According to Joe Brammer, CEO of developer Bulkhead, an executive producer on the game,
00:09the developer is charging what the FPS is worth, and the price is going to continue
00:13to increase as the game improves.
00:15We are scaling pricing, Brammer explains.
00:17In 12 months, which is around the time they plan to reach 0.5, the price will increase
00:21to $49.99.
00:23In 24 months, the price will hit $59.99.
00:26If you don't want to get in now, wait for there to be more content, more stuff.
00:29Buy it later, Brammer says.
00:31If you want to buy in cheap now, that's fine too, but really, we just think it's fair
00:35to scale the price as the game becomes bigger and bigger and bigger.
00:38Bulkhead straddles the line between indie and AA, Brammer says, acknowledging that no one
00:42knows what these mean.
00:43But you can see this isn't just an indie FPS game.
00:46Producing high fidelity graphics and physics for a game like this takes time and costs
00:50a lot of money.
00:51Our thing is like, look, we control our salaries, and we don't want to blow them out of the
00:55water or anything.
00:56This game costs a lot to make.
00:57If you want to play a cheaper FPS, you may go and play a cheaper FPS.
01:01That's absolutely fine.
01:02But this is what our game is worth.
01:04Our game is worth this, and if you don't agree with that, please don't buy it.
01:07Have you been playing Wild Dogs?
