00:00and photographers. We will be supporting the Scene ID standard to help identify
00:06images generated or edited with AI. But to ensure the authenticity of captured
00:11photos, we realized we needed to go even further with Apple reference image. Now
00:18you can prove the authenticity of a photo taken on iPhone 18 Pro. Apple
00:25reference image starts in the most secure way possible with the sensor. The new
00:31main camera securely signs photo data at a pixel level right at the time of
00:37capture. Private Cloud Compute develops the sign data into an unalterable image
00:43that you can view in the Photos app. This reference photo lives with the regular
00:48editable photo for overall flexibility. This is like having a digital negative
00:54that you can use to visually confirm what was actually in the shot.
