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Hungarian restaurants struggle: costs match Europe but revenues lag behind

A new study says tourist traps create competition that squeezes quality restaurants, as foreign visitor numbers fall and most Hungarians cannot afford to eat out regularly.

READ MORE : http://www.euronews.com/2026/10/03/hungarian-restaurants-struggle-costs-match-europe-but-revenues-lag-behind

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00:03Across the entire EU, the decline in the number of restaurants and bars is fastest in Hungary.
00:10Between 2021 and 2024, the decline was 6% while 22 member states recorded growth.
00:18According to a recently published study, one reason for this is that tourist traps are driving quality restaurants out of
00:24the market.
00:25They operate with high profit margins, but sell cheap, low quality food and attract stag-party tourists, which is bad
00:32for the country's image.
00:54And that's why we have a gastronomic culture.
01:002025 was a record year for tourism, but even that couldn't really boost the hospitality industry.
01:06Then this year, the problems piled up.
01:10The post-election strengthening of the foreign made Budapest 12 to 14% more expensive for tourists paying in euros,
01:17and the national image campaigns also came to a halt.
01:20In August, the number of foreign tourists was 14% lower than a year earlier.
01:26Domestic restaurants are facing intense competition according to the founder of a group that operates 35 dining establishments.
01:34We have reached almost every population in Europe.
01:39We get the energy at the same price.
01:41The consumption rate is almost the same.
01:43Today, in West-Western or West-Western, there are more people who are living in the world than in Hungary.
01:49In Austria, it's a little bit more expensive, but there is no big difference.
01:53The basic prices are almost the same.
01:55The consumption rate is almost the same.
01:56The consumption rate is almost the same.
01:58While costs are on a European level, revenues are not.
02:01In Austria, for example, there are similar number of restaurants, yet the sector's revenue is double that of Hungary's.
02:07And this depends not only on foreign tourists, but also on domestic guests.
02:13Pogácsa Zoltán közgazdász nemrég arra hívta fel a figyelmet, hogy a magyar társadalom kétharmada kevesebb pénzből él, mint az uniós
02:21alsó középosztály.
02:22Márpedig széles, vizetőképes középréteg nélkül a visszatérő vendégekre építő éttermek nem tudnak működni.
02:29Magyar Ádám, Euronews, Budapest.
02:32Magyar Ádám
02:34Magyar Ádám
02:34Magyar Ádám
02:35Magyar Ádám

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