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00:02Kraft Heinz is betting on better-for-you trends, including protein and fiber, as it
00:06increases marketing and R&D spending to revive innovation and regain lost market share, according
00:11to Reuters.
00:12The company has earmarked $700 million this year for marketing and R&D and launched products
00:18including high-protein Power Mac and cheese and cheesy ramen.
00:21Kraft Heinz is also expanding products with less sugar and salt and more protein and fiber.
00:25North America President Nico Amaya said the company has not innovated at pace and plans
00:30to sustain higher spending behind brands such as Power Mac.
00:33The company has reformulated more than 1,000 recipes and expects its innovation pipeline
00:38to accelerate in 2027.
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