- 10 minutes ago
Tom's Guide's Mark Spoonauer and TechRadar's Lance Ulanoff sat down at Apple Park with Greg "Joz" Joswiak and new CEO John Ternus to get the story behind Apple’s biggest hardware announcements. From engineering a crease-free nano-texture display on the all-new iPhone Duo to introducing a 6-blade variable aperture camera on the iPhone 18 Pro, the Apple executives break down why they waited to enter the foldable market and how they plan to beat the Android competition.
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TechTranscript
00:00It was like, yes, that's it, right?
00:02And like, this is what I want.
00:03We're here at Apple Park,
00:04and there's a lot to unpack from the iPhone event.
00:07And Apple finally entered the foldable market
00:10with the iPhone Duo alongside the iPhone 18 Pro.
00:13We sat down with Apple's JAWS and new CEO, John Turnus,
00:18to break down everything from the new nanotexture display
00:21and the variable aperture camera
00:22to Apple's whole approach to on-device AI.
00:26Here's the breakdown.
00:27So there was a lot of products announced
00:29at the Apple event yesterday,
00:30but I think the one that probably got the most attention
00:33is the iPhone Duo, because it's Apple's first foldable phone.
00:36I think, John and JAWS, I think for you,
00:39what do you feel like was the eureka moment for Apple
00:42to say, now is the time for us to release a foldable phone
00:45and get something out there?
00:47Because obviously, you're not the first to this category.
00:49You're able to study it, but what makes the duo different?
00:53And maybe for each of you, what was that eureka moment
00:55where you're like, we're ready,
00:56like the market is ready for an Apple foldable phone.
00:59I think for us, it's always about when do we feel like we have
01:03a product idea that meets our bar, right?
01:07It meets our bar for quality and durability, but also for design.
01:11And what I think is particularly amazing about the duo
01:15is it's such a good example of hardware and software coming together
01:17to make something really special.
01:20And it was, I mean, it was like a green field of opportunity for us
01:23because there was opportunity to rethink so many different things.
01:27And I think you see that in the hardware and you see that in the software
01:30and the design and, yeah, it all kind of came together
01:33and felt like it was the right product.
01:35Yeah, I mean, what we said in the keynote was really the way we talked internally.
01:39I mean, look, the concept's simple.
01:41Sure.
01:41Like you want a big display and you want to be able to fold it
01:44and put it in your pocket.
01:46But as John talked about in the keynote,
01:48what we saw others doing wasn't particularly inspiring, right?
01:53And so, and as you know, look, our history has never been
01:57to rush into something with something half-baked.
01:59Sure.
02:00And we're amazed, you know, I'm constantly amazed.
02:03I work with such incredible engineers and designers
02:05that they took it upon how do we do this right?
02:08How do we do this in an Apple sort of way?
02:10And to me, that was really kind of twofold, no pun intended.
02:14One was changing that aspect ratio, right?
02:18Instead of having the two phones, you know,
02:20as John talked about, awkwardly stuck together,
02:22create this big square and this kind of awkward,
02:24big bulky product that wasn't really designed
02:27for the way you want to use a phone,
02:29having the different aspect ratio that was much more made for us.
02:34And then, which I think everybody really got yesterday
02:38in seeing the product, the amount of work that our software teams did
02:42from both the design side and execution side that just says,
02:46this is unlike any foldable that's out there
02:49because the experience is so poor, you know?
02:52And this is like, this feels like what Apple does.
02:56And yeah, it's amazing.
02:58And obviously, guys, not first to market.
03:00This is a foldable industry.
03:03It's been around for almost a decade.
03:05But I'm kind of curious about, for you,
03:07where you really sort of had that understanding
03:11that the thing that was going to make the critical difference,
03:14the thing that people talk the most about
03:15when it comes to foldables is the crease.
03:17And you guys came up with this nanotexture.
03:20And as far as I know, no one else has that.
03:24People have tried different things.
03:25But what was the thinking behind that?
03:27Where did that sort of like come together,
03:29saying, you know, we have this product,
03:31we have this category, people are talking about this thing.
03:33What is the sort of simple yet natural solution?
03:37I think the entire approach to the display and the hinge
03:41was one of this kind of traditional Apple, what we do.
03:46We get into it, we go to first principles,
03:47we start thinking, how can we make this great?
03:50You design it as a complete system.
03:51So it's this incredibly complex hinge
03:54that's built to maximize flatness,
03:56this really unique display stack up.
03:59We have glass on both sides of the OLED
04:01so that it makes it more durable
04:03and flatter.
04:04And then the nanotexture, you know,
04:05people love the nanotexture on iPad
04:07and on MacBook Pros.
04:09And we kind of came up with an entirely new way
04:13of making that.
04:14Because what's interesting is, you know,
04:15the inner display, that front top surface,
04:18unlike a traditional phone,
04:19isn't a glass surface, it's a polymer surface.
04:21And I think if you've seen what's been out there,
04:24it's just kind of cheap feeling plastic surfaces.
04:27They don't feel good to touch.
04:27They're kind of wavy, wrinkly, all that sort of things.
04:30And the nanotexture just wipes that all out.
04:33It's beautifully flat.
04:34It feels amazing to touch.
04:35And it's incredibly durable.
04:36So first time you saw that, what did you think?
04:39What did you feel?
04:40It was like, yes, that's it.
04:42This is what happens.
04:43When we get, you know,
04:43we always know we're on the right track
04:45when we get that first, you know,
04:47design model or prototype,
04:48you go, oh, this is it.
04:50Right?
04:50And like, this is what I want.
04:52And then once we have that,
04:53then it's like, okay,
04:54how do we go make it happen and make it real?
04:56And I will say what I'm super proud of,
04:58kept it secret.
04:59Yes.
04:59That was one that we put the extra security on it.
05:06Right?
05:06We didn't talk about it to anybody.
05:08We had a very funny code name,
05:10which I won't even repeat,
05:11you know, that had nothing to do with it.
05:13But we said,
05:14we're going to keep this one extra secret
05:15because look, people knew through leaks
05:18that we were working on a foldable.
05:20Unfortunately, they got the aspect ratio
05:21and a lot of coincidental instances
05:25of people finding that an interesting aspect ratio.
05:28And this is one we said,
05:30okay, we're going to really keep this one locked down.
05:33And it worked.
05:34It worked, yeah.
05:34What about on the software side?
05:36I think one of the things that's most ambitious,
05:38and I think a little bit of a risk,
05:39is just like reimagining iOS for a foldable phone.
05:43Like, so putting all the controls
05:44on the right-hand side, for example.
05:46So what was the decision-making behind that?
05:48And, like, how is the software experience different
05:51on a foldable phone versus a regular slab phone?
05:54Well, I think that's what I was saying before
05:56about the kind of,
05:58the joy of having something completely new.
06:00And when we started, as Josh said,
06:01we started with this,
06:02you're going to build, you know, a foldable phone.
06:04You want that unfolded state
06:05to be the best thing it can possibly be.
06:07And obviously, we've been building experiences
06:09like that with iPad for a long time.
06:10We knew what we wanted.
06:11Then you get this sort of passport shape.
06:13And very quickly, the software team said,
06:15you know, we can move the controls
06:18over to the right side
06:19and recover all of that kind of vertical space
06:21that you want.
06:22And then it turns out to be
06:23an incredibly intuitive control system
06:25because it's there under your right thumb
06:27when it's closed.
06:27You open it up.
06:28It's there under your right thumb again.
06:29So I think that's one of the biggest things
06:32with iOS is you're going to have two screens.
06:35How do you make sure that it feels continuous?
06:37And, you know, the idea of building
06:39the aspect ratio,
06:41it's, you know, consistent
06:43between the inner and outer.
06:44So everything scales proportionately.
06:45And then that allows the software team
06:47to really build things that map really well
06:50from the outer screen to the inner screen.
06:52A quick follow-up on that,
06:54just because I'm an avid Procreate user.
06:56And so we have two versions of Procreate.
06:59One for the phone,
07:00the pocket, Procreate,
07:02and then we have one for the tablet.
07:03Here's a device,
07:04which is both the phone
07:05and ultimately it opens to a tablet.
07:07Can you give me any sense of like
07:09for an app like that,
07:10does the experience transform more
07:11into a tablet experience on the inside
07:14or does it stay in some hybrid state?
07:17One of the things that I love,
07:18and John just said it,
07:19is we have an incredible iPad experience.
07:23As you know,
07:24those other tablets are giant phones, right?
07:28And we've always had an iPadOS experience,
07:31an iPad experience that is built around this larger canvas.
07:36And so as John said,
07:38we're bringing our expertise to our apps on that,
07:41but so are developers.
07:43One of the things that,
07:43I mean, you saw some of the,
07:45you know,
07:45we went out a little bit broader than we might normally
07:48in reaching out to our third-party developers
07:52to have them do some work
07:53as to how are they going to take advantage of this.
07:55And certainly they were combining their experiences
07:59and their experiences in their apps that are,
08:02sometimes it's the iPhone.
08:04And then when you open it into the broad,
08:05it feels more like they've done with the iPad.
08:08And I think it's just brilliant.
08:10You saw some of the work.
08:11I mean, it's amazing.
08:11And what's really cool,
08:13it didn't take them that long.
08:15You know, this wasn't like,
08:16oh my God,
08:16we got to go through this incredible,
08:18you know,
08:19starting from scratch
08:20because they have such great iPhone experience,
08:22they have iPad experience.
08:24We already had so many APIs
08:26that allowed you to change
08:27from different sizes and aspects,
08:29you know,
08:29so easily.
08:30And then we've extended it
08:31with some new APIs for,
08:33I was going to call it the code name,
08:35for the duo.
08:37You know,
08:39they were able to,
08:40you know,
08:40we always have to convert now
08:41to talking real.
08:44The work was really good,
08:45really fast.
08:46I mean,
08:47you saw,
08:47I mean,
08:47the Netflix app alone
08:48is just,
08:48it's really cool.
08:50It's so cool.
08:50So if someone has an iPad app
08:52or iPad mini app in particular,
08:54is it any easier for them
08:55to quote unquote
08:56port their apps
08:57over to the duo experience
08:58or is it just a little bit different?
09:00It is actually,
09:01yeah.
09:01I'm sorry.
09:02And partly because
09:03they've imagined that already.
09:05How do they treat their app
09:06when it's in this sort of size
09:08and aspect?
09:08So that's a huge benefit.
09:10And again,
09:10that's a benefit we have
09:11with having,
09:12you know,
09:13you know,
09:13a couple million iPad apps,
09:14whereas again,
09:15on the other side,
09:16it is basically
09:17how do you make an iPhone,
09:18their phone apps bigger?
09:20Right.
09:20And so,
09:20yeah,
09:21it's an advantage to start with.
09:22But I think the,
09:23you know,
09:23the kind of excitement
09:25and enthusiasm
09:25that our internal developers had
09:28to exploring
09:29how can they make
09:30this experience really great,
09:31I think our developers
09:32are going to feel the same thing.
09:33And we have obviously
09:34so many incredible developers.
09:36I'm super excited
09:37to see what the Procreate folks do.
09:38They are amazing
09:39and I'm sure
09:40they'll do something great.
09:41Do you think the fact
09:42that the phone
09:43is not coming out
09:43until October
09:44gives you a little bit
09:45of an advantage
09:45because then developers
09:46have a little bit more time.
09:49So like Slack
09:49was mentioned
09:50as an example yesterday
09:51where it's not just like
09:52a blown up phone app.
09:54It'll be like dual pain.
09:55Like,
09:55do you feel like...
09:56That's a huge thing for us.
09:57Again,
09:58that's why we went
09:58so out of our way
09:59with iPad development,
10:01both internally
10:02and with our third parties.
10:03We didn't want iPad
10:05to feel like a big phone,
10:06right?
10:06And that's exactly
10:07what Android tablets felt like.
10:08They just felt like
10:09big Android phones.
10:11And same thing applies here.
10:13We don't want it
10:13to just feel like
10:14we just took that extra space
10:16and made it bigger.
10:16Sometimes that's okay.
10:17That makes sense.
10:18But it's like,
10:18how do you take more advantage
10:19of this larger canvas?
10:21And our tools help us,
10:22you know,
10:22help developers do that.
10:23The enthusiasm,
10:25we had no problem
10:26getting anybody to come in
10:27and want to do this.
10:29That was a lot of enthusiasm.
10:31And then their enthusiasm,
10:32once they were working on it,
10:33you see it in the work.
10:34It's like,
10:35they were like,
10:35this is so cool.
10:36Yeah.
10:36So obviously,
10:39pencil support,
10:40which is kind of
10:41an unwritten rule, maybe.
10:44The iPhone doesn't need
10:45a pencil or a stylus.
10:46I mean,
10:47we could use our fingers
10:49or sort of a dumb one.
10:51And then,
10:51of course,
10:51the iPad came along
10:52and it's a whole different
10:52experience and you have a pencil.
10:54But now we have the first iPhone
10:55that supports the pencil.
10:57What does it feel like
10:58to break that rule?
11:01And then what does that mean
11:02for future iPhones?
11:05Well,
11:06you know we're never
11:06going to talk about
11:06future iPhones.
11:08I had to try.
11:09You had to try.
11:11But look,
11:11I've never really
11:13thought of it as a rule.
11:14We started with iPad.
11:15There was no Apple Pencil,
11:16right?
11:17And we proved
11:18beyond a shadow of a doubt
11:19that a touch interface
11:20on an iPad
11:21can be an amazingly
11:22capable and productive things.
11:24But then there's things
11:25you can do with a pencil
11:26on that larger screen
11:27that are really powerful
11:28and capable.
11:29And I think
11:29we saw that opportunity here.
11:31iPhone Duo works
11:32beautifully without a pencil.
11:33You don't need a pencil,
11:34but I think some people
11:35are going to
11:35are going to like it
11:36and it's going to be fun.
11:37I mean,
11:38it's called iPhone Duo
11:39for a reason.
11:39It is like two products,
11:41right?
11:42It's like your iPhone,
11:43your familiar experience
11:44that you're used to
11:46and open it up
11:47to this massive display
11:48and it's a whole new experience,
11:49a whole new world.
11:50And Pencil,
11:51we thought,
11:51makes a lot of sense for that.
11:52So you're talking about two products
11:54and the value proposition
11:55of having those two in one.
11:57This is the first iPhone
11:58that crosses that
11:59or almost crosses
12:00that $2,000 threshold.
12:02So what do you think
12:03about the value proposition
12:04and how you're going to be able
12:05to sort of sell this
12:06to early adopters?
12:07Obviously,
12:07they're probably going to love it,
12:09but a lot of people
12:09might question the price
12:11and just talk about that
12:12a little bit
12:13in terms of like
12:13what you're getting
12:14for the money.
12:14Look,
12:15we're always focused on
12:17obviously building cool things
12:18that people love,
12:19but also are really good value,
12:21and this is an incredibly
12:24complex and well-engineered device.
12:27Yes,
12:27it's more expensive
12:28than the other phones,
12:29but we think it's a great value
12:31and I think
12:33iPhone 18 Pro
12:34and Pro Max
12:35are incredible.
12:36These are the best Pro phones
12:37we have ever made
12:38and they're going to be
12:38the exact right device
12:39for a lot of our customers.
12:41Some folks are going to say,
12:42you know what,
12:42I think the Duo is right for me.
12:44That's good too.
12:45So we don't,
12:46I mean,
12:46so far the response suggests
12:47a lot of people
12:48are really excited about it
12:49and that's great,
12:50but it's one of the great things
12:54about our line now
12:55is that there's kind of
12:56different devices
12:56for different people's priorities.
12:58Right.
12:59I mean,
12:59you still have the 17E
13:01on sale,
13:02but we didn't get a new 18E,
13:04so we've got that sort of
13:05chasm between,
13:06you know,
13:07what people,
13:08you can give the new thing
13:10for the affordability crowd.
13:12And just curious,
13:13I don't know if you can speak to this,
13:14was that intentional
13:15to sort of leave the 18
13:17out of this mix right now?
13:19What,
13:20was it an accident?
13:22Well,
13:23I mean,
13:23there's just,
13:24there's some,
13:25it's a first.
13:25It's a first.
13:26And so,
13:27this was the day
13:28to celebrate these new products
13:29and,
13:30and by the way,
13:31I mean,
13:31it's probably worth,
13:33I don't know what's
13:34in your question list,
13:35but the,
13:35the Pro and Pro Max
13:38are phenomenal.
13:39Oh,
13:40we want to,
13:40we want to talk about that.
13:41Okay,
13:41good.
13:42Because I,
13:43I look at those products as,
13:45man,
13:47how do you really feed
13:48a 17 Pro steroids,
13:50you know,
13:50and take not just
13:51an incremental,
13:53you know,
13:53improvement in each
13:54of these areas,
13:55but as John talked
13:55about in the keynote,
13:56the,
13:56the camera,
13:57the intelligence,
13:58the performance,
13:59and the battery line
14:00taking massive
14:01year-on-year improvements
14:03on top of what was already
14:04massive improvements
14:05the year before.
14:06I mean,
14:07if you're on a 16
14:08or something older,
14:09it's like,
14:10this is like,
14:11it's another world,
14:13you know,
14:13as far as what we
14:15delivered here,
14:15and we're,
14:16we're pretty excited
14:16about that.
14:17The standout feature
14:17for me on the Pro
14:18and the Pro Max
14:19is the variable
14:20aperture lens.
14:21Yeah, yeah.
14:21And I think,
14:22like,
14:22for everyday consumers,
14:23they might not know
14:24the benefits,
14:25like,
14:25now that I know
14:26how it works,
14:27I get the sense
14:28that there's benefits
14:29even in auto mode.
14:30You don't necessarily,
14:31Oh, 100%, yeah.
14:31But you do have
14:32the creative control
14:33to change the aperture
14:34if you want,
14:35so can you guys
14:35just, like,
14:35talk through
14:36the benefits
14:37for just everyday people
14:39who are looking
14:39to upgrade their phone,
14:40and maybe they're not
14:41on, like,
14:41an iPhone 14 Pro Max,
14:43for example.
14:43Yeah.
14:44Well, I think,
14:44you know,
14:45variable aperture
14:46is an amazing
14:48kind of technology,
14:49especially for an iPhone.
14:50It's this tiny little thing.
14:52We have these tiny
14:52little blades, right?
14:53There's six of them
14:54in there,
14:54and they can open
14:55and contract,
14:56and when you open
14:56the aperture,
14:57you let in more light,
14:58so you end up
14:58with kind of better
15:00low-light photography.
15:01You can bring in
15:01more light.
15:02As you contract
15:03and kind of stop
15:04down the aperture,
15:05you can create
15:05a greater depth of field.
15:07So when you're taking
15:07a group shot,
15:08you know,
15:08the ability to make sure
15:09that the person in front
15:10is in focus
15:11and the person in back
15:11is in focus
15:12is really powerful.
15:13What's amazing about
15:14what the team has done here
15:15is, as you said,
15:17normal, everyday photographers,
15:19all that's happening
15:20automatically, right?
15:21There's, you know,
15:22the phone is figuring out
15:23what should the aperture be,
15:24just right for this shot,
15:25sets it.
15:26But then we have
15:27these pro controls now
15:28where someone who really
15:29understands photography
15:30and really loves photography,
15:32they can get in there
15:32and they can manually
15:33adjust the aperture
15:34and the shutter speed,
15:35even the focus, right?
15:37And all of these things
15:38that our real pro photographers
15:40love and I think
15:41are really going to enjoy.
15:42So it's kind of
15:43the best of both worlds.
15:44You can choose
15:44not to think about it
15:45or you can go really deep
15:46into it.
15:46Yeah.
15:46It was the right time
15:47to introduce the pro tools,
15:48you know,
15:49to have the pro controls
15:50really with that
15:51for the photography.
15:52No accident.
15:53Right.
15:54They really felt like
15:54they all went together.
15:55I am just curious
15:56on sort of the,
15:58because it's moving parts
15:59within like physical
16:00and delicate,
16:01I would imagine,
16:02moving parts within it.
16:05Was there anything special
16:06done to protect it?
16:07Does it float
16:08in any kind of space?
16:09You know,
16:10what might you do
16:11to give people,
16:12because there's one comment
16:13I have seen on social media,
16:14oh great,
16:15a moving pieces
16:16in my iPhone
16:17that I'm going to drop.
16:18Well, to be fair,
16:19there always were
16:20moving pieces
16:21in the iPhone
16:21from a focal adjustment
16:23standpoint
16:24or image,
16:25you know,
16:25sensor stabilization.
16:27But yes,
16:28these are more components.
16:29But look,
16:29this is what we do.
16:30We have an incredible
16:31engineering team.
16:32A lot of work goes into it.
16:33Big part,
16:34as always,
16:34when you're dealing
16:35with these kinds of things
16:36is material selection.
16:37By finding the right material
16:38that has the right stiffness
16:39and strength
16:41and obviously
16:42all that you guys
16:43have seen examples
16:44of this over the years,
16:45all the work we do
16:45in reliability testing
16:46to make sure
16:47that things are going
16:48to be just as good,
16:49you know,
16:49many years down the road
16:50as they are on day one
16:51and all of that
16:52went in to make this possible.
16:54Yeah,
16:54it's probably,
16:55John will be too humble
16:56to say it,
16:56the product quality
17:00that we have
17:03is really,
17:04there's nobody
17:05in the industry
17:06close to what we have
17:08and this has really
17:10accelerated
17:11during the time
17:12that John
17:13has started leading
17:14the hardware organization
17:15that became
17:16such an incredible part
17:18of designing
17:18for that reliability
17:20and as well as
17:21testing for it.
17:22It's just off the charts.
17:23I mean,
17:23you guys have,
17:24you know,
17:24I know you've told
17:25good stories
17:26about when you make
17:2610,000 or something
17:27versus,
17:28you know,
17:28a couple hundred million
17:29of it,
17:29how important that is
17:30but it's just,
17:32it's just unbelievable.
17:33I mean,
17:34just,
17:34you guys probably
17:35experience it.
17:36How often do you
17:37have an iPhone fail?
17:38It just,
17:39it's just the amount
17:40of work that these guys
17:41do and what he's
17:42had his organization do
17:43is just phenomenal.
17:44Well,
17:44it's an amazing team
17:45and everyone,
17:47it's such a tremendous
17:48source of pride
17:49to build things
17:50that last.
17:51Very quick follow-up
17:52question on that.
17:53When that aperture
17:54is built,
17:54is it built by hand
17:55or robot?
17:58That's for us to know.
18:01That's with the code name.
18:03Last question for me
18:04on the iPhone
18:04is that I think
18:05the A20 Pro chip
18:06is raising a lot
18:07of eyebrows
18:08because it's the first
18:08two nanometer chip
18:10in a phone
18:11and,
18:12but I think
18:12what you guys talk about
18:13is not necessarily
18:14speeds and fees
18:14although obviously
18:15it's important
18:16to some people.
18:16It's got a lot of those.
18:17Yeah.
18:17But about like
18:18enabling new experiences.
18:19So for example
18:20with the Duo,
18:21the fact that it knows
18:21when everyone is ready
18:23to take that photo
18:23and takes it
18:24automatically for you.
18:25What are some examples
18:26of like how it actually
18:27improves everyday life
18:28for,
18:29and enabling new experiences
18:30that just weren't
18:31possible before?
18:31Yeah.
18:32Well,
18:32I mean,
18:33you know,
18:33there's certainly,
18:34there's the kind of
18:34compute heavy things.
18:36AI is one example.
18:37So a lot of the things
18:38we can do
18:39with computational photography
18:40or on-device AI
18:41benefit greatly
18:43from this extra performance.
18:44Gaming's another one.
18:45I mean,
18:4540% increase
18:47year over year
18:47in graphics performance.
18:48That's huge.
18:49That doesn't come around
18:50very often.
18:50And then,
18:51you know,
18:52that paired with
18:53the new vapor chamber
18:54is just this big,
18:55big step,
18:56which we're really
18:57excited about.
18:57So I think people
18:58are going to feel it
18:59in a lot of those
19:01use cases.
19:02And I think people
19:03are going to be,
19:04you know,
19:05amazed at what
19:06you can do
19:06on a phone.
19:07Yeah,
19:0740% improvement
19:09in sustained performance,
19:10too.
19:10On top of,
19:11again,
19:11what was already
19:12a big leap last year,
19:13and you put this
19:14on top of it,
19:15so,
19:16again,
19:17this thing is on steroids.
19:18It's just unbelievably
19:21amazing devices
19:21with the Pro and Pro Max.
19:24And what's also nice,
19:25look,
19:27you know,
19:28iPhones,
19:28one of the benefits
19:29we have
19:30over the other guys
19:31is they retain their value.
19:33And that's how
19:34a part of this works.
19:36So many people now
19:37have learned
19:37that they can sell
19:38or trade in
19:39their iPhone.
19:40It's worth a lot,
19:42and it makes the next one
19:44much more affordable.
19:45Well,
19:46that happens because
19:47of the work
19:47these guys do,
19:48right,
19:49in that making sure
19:49the reliability is there,
19:51software updates are there,
19:52and performance is there,
19:54right,
19:54because you want it
19:54to be fast,
19:55not just today,
19:56but you want it
19:57to be fast three years
19:58down the road,
19:59four years down the road,
20:00and something like the H20 Pro
20:01is a monster.
20:02It's going to be fast
20:02for years to come.
20:03One battery, too.
20:04I don't know
20:04if you caught that
20:05in the event,
20:05but the 18 Pro battery
20:08is better than
20:09the 17 Pro Max.
20:1017 Pro Max
20:11was incredible battery life,
20:12right?
20:12I mean,
20:13and then the 18 Pro Max
20:14is just like
20:14off the charts,
20:15so it's...
20:16It actually broke
20:16like our records
20:17in our,
20:17like the 17 Pro Max.
20:19Yeah, yeah, yeah.
20:19So I'm really curious
20:20to see how it does
20:21in our test.
20:21Yeah, you're going to
20:22need a new test.
20:23Maybe.
20:24Great.
20:25Pump up the brightness,
20:26maybe?
20:27Between the crease solution
20:28on the Duo
20:29and the camera updates
20:30on the iPhone 18 Pro,
20:32Apple's clearly taking
20:33a very specific approach
20:34to its hardware.
20:35And if you want to see
20:36what John Ternus
20:37has to say
20:38about stepping into
20:39the role of Apple CEO
20:40and where they're taking AI,
20:43click the video
20:43on screen right now
20:44to see the rest
20:44of our interview
20:45on TechRadar.
20:54How was yesterday for you?
20:55Because obviously
20:56it's a different...
20:57It was amazing.
20:57Yeah.
20:58Yeah.
20:58I mean,
20:58these days are always
20:59amazing, right?
21:00Like launch days
21:01are why we do what we do.
21:03Exactly.
21:04Yesterday was a
21:05particularly fun one.
21:06Yeah.