00:00During the World Cup, some matches were broadcast in the middle of the night.
00:04And for French fans, the first challenge started well before kickoff.
00:09They had to stay awake.
00:11So how could Lore Espresso become part of the competition without being an official partner?
00:17We made Lore Espresso the official sponsor of those who stay awake.
00:22With our motion team, we created a dedicated platform where fans could select the match they didn't want to miss
00:28and enter their phone number.
00:30Minutes before kickoff, their phone would ring.
00:33On the line, the football legend Jabril Cissé invited them to stay awake with Lore Espresso.
00:40And for the lucky ones, the creator Darko joined the call to let them know they had won an exclusive
00:46Lore Espresso kit
00:47delivered straight to their home.
00:49Meanwhile, eight creators introduced the platform to their communities.
00:54Then, the experience came to life at the Parc des Princes.
00:57For France vs. Norway, Darko and more than 20 creators gathered in the players' changing room
01:04at the Parc des Princes for a private watch party.
01:07In total, more than 40 pieces of content were published, with no paid media amplification.
01:14And French fans showed up.
01:17The result?
01:18More than 2 million views, 94,000 interactions, and 1.4 million people reached.
01:28Motion by Dailymotion.
01:29Motion by Dailymotion.
