Alfa Romeo has unveiled the name of its new concept vehicle: Cuorerosso. Its world premiere will take place at the 2026 Paris Motor Show.
The name combines two key symbols of the brand: red, the color of passion, and the heart, the source of that energy and an emblem of the bond between Alfa Romeo and its drivers. Cuorerosso thus represents a vehicle of the future designed above all to evoke emotion.
The concept vehicle was developed by the very people who design Alfa Romeo cars every day. Aimed at *Alfisti* worldwide, it embodies the conviction that driving is not merely a matter of rational explanation, but—above all—an experience to be lived.
