00:00It's Benzinga bringing Wall Street to Main Street
00:02Bank of America says Walmart could unlock billions of dollars in advertising revenue
00:07through its expanding digital advertising business, connected TV platforms and artificial
00:11intelligence, according to Benzinga.
00:13Analyst Christopher Nardone maintained a buy rating and a $126 price target on Monday.
00:19Walmart's roughly 150 million weekly shoppers provide valuable consumer insights for advertisers.
00:25The retailer is also attracting more third-party marketplace sellers who typically spend a larger
00:29share of sales on advertising than traditional suppliers.
00:32Bank of America highlighted Walmart's acquisitions of Vizio and Vibe.co, which expand its reach
00:37into streaming TV advertising.
00:39Walmart is integrating AI into shopping and moving Sam's Club advertising operations onto
00:44its technology platform, potentially encouraging more advertising spending.
00:47For all things money, visit Benzinga.com.
