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00:02Walmart's advertising business is emerging as a key profit driver as U.S. same-store sales
00:08growth slows, according to Reuters. Walmart Connect grew 44% in the quarter and in April 30th,
00:14its fastest pace since the company began reporting the figure in 2023. Analysts expect
00:20similar growth when Walmart reports earnings Thursday, while same-store sales growth is
00:26projected to fall below 4%. Connect accounts for a fraction of Walmart's $713 billion in
00:32annual sales, but contributes about a third of operating income, with analysts estimating
00:37gross margins near 70%. Walmart is also testing ads in its AI shopping assistant Sparky and
00:42expanding its advertising reach through Vizio as more consumers use AI chatbots to search
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