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  • 3 hours ago
Shoppers fear AI and personal data could drive individualized prices, while major retailers deny using the technology that way. Digital shelf tags and proposed consumer protections are drawing fresh scrutiny.
Transcript
00:00It's Benzinga bringing Wall Street to Main Street.
00:02American shoppers are increasingly concerned that retailers and restaurants are using
00:07artificial intelligence and personal data to charge higher prices, according to the Wall
00:12Street Journal. Walmart, Kroger, and McDonald's deny using the technology for personalized pricing.
00:20Walmart CEO John Furner said the company does not use income, shopping history,
00:25or immediate needs to determine prices. Concerns have also focused on digital shelf tags,
00:31which allow retailers to change prices quickly. Walmart said it typically updates the tags when
00:36stores are closed. Research found that grocers use the technology to discount expiring products
00:42rather than implement surge pricing. Several states have enacted restrictions on data-driven pricing,
00:48while the Federal Trade Commission has proposed penalties for deceptive or unfair personalized
00:53pricing. For all things money, visit Benzinga.com.