00:00The history of smelling good.
00:02Much of style and beauty as we know today began with fragrance.
00:06And where did fragrance get its start?
00:08France!
00:09The craft of perfumery has an ancient heritage,
00:12but it really became an industry in the 18th century,
00:14when French perfumers began scenting leather gloves.
00:18In the 1910s, fragrance becomes a must-have gift
00:21after soldiers bring French perfumes home to their wives and girlfriends after World War I.
00:26In the 1930s, women look to fragrance to seduce.
00:30Inspiration comes from the Far East, then considered the ultimate in exoticism.
00:35In the 1950s, society says it's okay for women to start buying fragrance for themselves.
00:40Finally, it's considered a well-deserved daily indulgence,
00:43not just reserved for special occasions.
00:46In the 1960s, hippie culture makes an impact on the fragrance industry,
00:50leading to peace, love and earthy, natural scents.
00:54In the 1980s, the sweet smell of success is all about rich, lush florals.
00:59In the 1990s, minimal is major.
01:02Fragrances take a fresh, watery turn,
01:04reflecting the culture's simple, back-to-basics mentality.
01:08Today, we don't need a reason to wear our favourite fragrance.
01:11Every woman can have her own style signature,
01:13and the right scent is the perfect accessory.
01:16We've added a new video in november.
01:16For more information, please visit www.nove.org.
