00:00Much of style and beauty as we know today began with fragrance.
00:04And where did fragrance get its start?
00:06France!
00:07The craft of perfumery has an ancient heritage,
00:10but it really became an industry in the 18th century
00:12when French perfumers began scenting leather gloves.
00:16In the 1910s, fragrance becomes a must-have gift
00:19after soldiers bring French perfumes home to their wives and girlfriends after World War I.
00:24In the 1930s, women look to fragrance to seduce.
00:28Inspiration comes from the Far East, then considered the ultimate in exoticism.
00:33In the 1950s, society says it's okay for women to start buying fragrance for themselves
00:38instead of receiving it as a gift.
00:41Finally, it's considered a well-deserved daily indulgence,
00:44not just reserved for special occasions.
00:46In the 1960s, hippie culture makes an impact on the fragrance industry,
00:51leading to peace, love, and earthy, natural scents.
00:54In the 1980s, the sweet smell of success is all about rich, lush florals.
01:00In the 1990s, minimal is major.
01:03Fragrances take a fresh, watery turn,
01:05reflecting the culture's simple, back-to-basics mentality.
01:09Today, we don't need a time, a place, or a reason to wear our favourite fragrance.
01:14Every woman can have her own style signature,
01:17and the right scent is the perfect accessory.
