00:00Lipstick. Made by women, for women, in shades that most women have never seen
00:04before. Red, orange, yellow, green, blue, purple, and everything in between. These
00:10vegan and cruelty-free lipsticks have been challenging beauty standards and
00:13the beauty industry since founder Melissa started making them in 2012.
00:18Hi, I am Melissa Butler, the founder and CEO of The Lip Bar, and today we're
00:24gonna make the wildly popular liquid lipstick. Here on this mixing table we
00:31have some of the shades that go into one of our really popular shades, which is
00:36rubble. So rubble is a burgundy with hints of red, hints of blue, hints of purple.
00:44These ingredients are weighed perfectly with our liquid lipstick base. Now inside
00:49of our liquid lipstick base you have really awesome ingredients like vitamin E to
00:54really make sure that not only does your lipstick not come off, but also your
00:58lips don't fall off. All of our products are vegan, cruelty-free, paraben-free. We
01:06try to use natural and organic ingredients as often as possible without
01:10compromising the product performance. After the pigments are added to the liquid
01:19lipstick base, they are mixed together in a process called homogenizing. Once the
01:25liquid lipstick base is perfectly measured, we mill the pigments and then we add it
01:30into this homogenizer.
01:35The ingredients are blended together until the texture is silky smooth and
01:39consistent throughout.
01:46And then we're ready for the filling.
02:01We add it into this funnel and then the measuring begins.
02:09The liquid lipstick is carefully measured into little vials and passed down the assembly line
02:13to be packaged.
02:16Once the product is in the container, we then take the lipstick wand, we stick it in there,
02:23and we twist it.
02:27And voila, we have a finished lip bar liquid matte lipstick.
02:35The lip bar is known for their different shades, but their commitment to inclusivity, transparency,
02:40and making the highest quality products possible is what truly sets them apart from other beauty brands.
02:47I started the lip bar in 2012 making lipstick in my kitchen because I was so extremely frustrated with the
02:56beauty industry.
02:56I hated its lack of diversity. I hated that most cosmetics were filled with a lot of unnecessary chemicals.
03:03I hated that for years we were taught that if you wanted high quality cosmetics, you had to spend, you
03:09know, a high price point.
03:10And so I wanted to challenge the way we thought about beauty.
03:14Beauty is largely run by men.
03:17So to be able to partner with a manufacturing facility that's woman-owned and woman-operated,
03:21it means a lot to me to take action against it.
03:26The next time you buy your lip bar lipstick, remember that it's not just a pretty color.
03:30It's a commitment to changing the beauty industry, one lipstick at a time.
03:40I guess our Pokemon is doing rushed, but we are going to give up my badness, even more.
03:41I hope this is a missed order.
03:42Για dulu.
03:42About two simplexs.
03:42I love blue wix.
03:42Why didn't you say something?
03:42I love Blue wix.
03:43You
