00:05Hi, I'm Connie Wang, the senior global editor of Refinery29 and welcome to Beauty Test Lab.
00:10Today we're going to be talking about the Lesser Now Instant Whitening Toothpaste. I'm actually
00:14a novice when it comes to teeth whitening just because last time we did it in high school the
00:19process was so disgusting and I mean time-consuming and my teeth hurt for weeks afterwards that I
00:24like vowed never never to do it again but I mean if this works this is basically the perfect product
00:29because it comes in a toothpaste. The difference between this toothpaste and other whitening
00:34toothpastes is that it promises to give you instant results which also means it only lasts for a
00:39couple hours because it gives you the optical illusion of whitening your teeth instead of
00:43actually doing the whitening and this is possible because of their patented Bluverite technology
00:48and what that does is it deposits this film over your teeth and counteracts with the yellow
00:54pigmentation basically it dyes your teeth a little bit blue which sounds a little scary but they
01:00promise that it works so let's give it a shot. It's really blue looks like frosting. Cheers!
01:21I mean it's anyone's guess if my teeth are actually whiter I noticed a little bit of a difference but
01:27to any regular person they probably wouldn't see any difference. As far as the actual toothpaste qualities of it it's
01:33pretty nice I mean it's got a nice mint flavor it foams pretty nicely my teeth do feel clean but
01:39I don't know why you would
01:40brush your teeth with this more than once a day because you don't necessarily want your teeth whiter at night
01:44you touch my drift but this is $9.99 you can get it at any drugstore but I mean if
01:51you want to whiten your teeth I say just suck it up and go for it because you want something
01:55a little bit more perceptible than this so like do those trays do those white strips do a doctor's appointment
02:01whatever because this isn't really going to give you the results the dramatic results you're looking for for those reasons
02:06I give this a fail sorry guys see you next time
02:10see you next time
