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A sports platform does not grow in one tournament. It grows over time.

SQUASHTV has been doing exactly that, with a growing audience, an expanding content catalogue and a partnership with Dailymotion Business that now spans almost 10 years.

And with audiences growing, interest in the sport building and the world’s best players competing in a spectacular Paris setting, the momentum is hard to miss.

At the World Finals 2026, Lee Beachill from Professional Squash Association and Kutay Vardar from Dailymotion Business shared a look at that journey and at the video experience behind the platform.

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Sport
Transcription
00:00At the end of the squash calendar, only the very best remain for the squash tour finals.
00:05The event brings together the top 16 players in the world, 8 men and 8 women,
00:11all fighting to be crowned the best of the season.
00:14Today, we take you inside the 2026 edition, right here in Paris.
00:26I am Kutay Vardarf, Partnerships Director at Dailymotion for 10 years now.
00:30We have been partners with Squash TV for almost as long.
00:34Being here today, such a major event, is a great pleasure to us.
00:38Hi, I'm Lee Beachel, I'm the Chief Operating Officer of the Professional Squash Association
00:42and I'm also responsible for the Squash TV product.
00:46Please welcome world number 8, Gina Kenny!
00:53She's world number 1.
00:55I'm your head on the beat!
01:00We're here at the 104 Complex here in Paris,
01:04where hundreds of fans across four days get to witness the amazing squash
01:09that takes place on the glass court behind me.
01:11Also amongst the fans, obviously, that get to witness the event,
01:15here in person.
01:17We have hundreds of thousands of fans that get to witness across all our platforms
01:22and in particular Squash TV.
01:24Just to give you an idea of the figures, we are over 2.7 million video views
01:29throughout our season.
01:30Over 800,000 hours of content have been streamed across our platforms
01:34and we're on track to beat our 16% year-on-year target of increase of subscribers and viewers across
01:41our platforms.
01:47Our role at Dailymotion is to help to use Squash TV with the streaming experience to make sure that they're
01:54serving their audiences
01:56with a reliable product, fluid as much as possible and at a certain speed.
02:01The viewers do not want the technology to get in the way of sports.
02:06They just want to enjoy the game.
02:08The success of the PSA Squash Tour Finals is never about one single element.
02:13It's about the energy and the product that the players deliver on the squash court behind me
02:17and that never ever lets us down.
02:20We're very, very proud of being able to showcase that to all our subscribers and all our fans around the
02:26world
02:27and our 10-year partnership with Dailymotion is obviously a huge part of that
02:31and one that we're very, very proud of.

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