00:00AI may try and take over the world, but it will never take away human taste of what makes a
00:07destination so special.
00:12Operating a tour company and an adventure company, I get to sit and chat travel with everybody all day.
00:18So it's fun to see what's on people's bucket list and where they'd want to go.
00:21There's so many conversations around influence and AI and how it's so important for you to really own the channels
00:27that you have,
00:27whether that's organic social or the apps that your brand might have.
00:31So really kind of thinking about how you create the best experience for the people that are part of your
00:36membership.
00:36I think it's a reminder about the human connection and how powerful that is, despite the incredible advancements in AI.
00:43It's still coming back to the core.
00:44The thing that's really struck me just being here today is the commitment that there is to make sure that
00:50there's a legacy left behind
00:52with those communities and those environments that we're enjoying.
00:56And that's really wonderful to hear.
00:58It's raised my hope that there's a real positive future.
