00:00Then my name is Nick Baschold, you've got to hold us higher.
00:02No.
00:03And I don't know who you are.
00:05I'm the owner of Tronic Amelia Store.
00:08It's based in Cappers, South East London.
00:10It's been in the family since 1984.
00:12So second generation, it was established by my dad and my uncle.
00:16Coca-Cola's counterculture campaign celebrated independent businesses
00:20from all up down the UK,
00:24where they've taken somebody average, normal, working,
00:28and portrayed them in a way normally designed for royalty or the dual elites,
00:35thanks to Nick's unique talent.
00:38Well, I just walked into the shop,
00:40took one look at Quile, standing behind his computers
00:43and all the rows of goggles and stuff,
00:49and then saw his face and it was just immediately going to be fun.
00:53So he was standing behind the counter where you are.
00:56My user was here, camera's there, almost alongside him,
01:00and then everybody was coming in going...
01:04You know, and Quile was just standing there,
01:06trying to stop laughing.
01:08Very difficult to keep a straight face.
01:12Not easy when, you know, someone's coming in to buy, you know,
01:15a loaf of bread, a pint of milk,
01:17and your shopkeeper's standing there
01:20behind the counter getting a life portrait down.
01:23Yeah.
01:23I think our favourite comment was,
01:25a lady came in and just sort of looked like,
01:28OK, now nothing surprises me in this store anymore.
01:31All right.
01:31.
01:35.
