00:00Travel and hospitality on socials, don't even get me started.
00:06The category is drowning in sameness.
00:09For a non-destination hotel like Ibis, invisibility is the real enemy.
00:14The social first generation wasn't rejecting us, they just couldn't see us.
00:19So, we dreamed big.
00:21Not asking for attention, but earning it.
00:24Creating the kind of storytelling that Gen Z travelers are all about.
00:28Meet the Go-Getters.
00:31A mini-series designed for TikTok and Insta that taps into the way we travel today.
00:36Spontaneous, messy, and full of stories to share.
00:40I like Budapest.
00:41Let's go to Budapest.
00:42Let's go to Budapest.
00:44A white lotus budget?
00:46We didn't even need it.
00:47We turned Ibis Hotels into the setting of your next binge-worthy drama.
00:52But not Bucharest, Budapest.
00:55Wait, what?
00:55Featuring content creators like me, both in front and behind the camera.
01:01The Go-Getters turned missed alarms, lost luggage, and all the group trip dramas into something worth watching.
01:08More than a mini-series, we created a flow of content that blended storytelling with direct brand engagement.
01:14We changed the way we talk about Ibis on socials.
01:18And let's just say, it was worth the trip.
01:22Turns out, you don't have to be a destination hotel to make your socials the place to be.
01:26The Go-Getters made Ibis culturally relevant to a new generation of travelers,
01:31while bringing the brand's Go-Get-It attitude to life.
01:34Just in case.
01:37Stay tuned for Season 2.
