00:00Luka Doncic and LeBron James may no longer be Lakers teammates, but they're firing a common opponent off the court.
00:06Attorneys representing Doncic and James issued separate cease and desist letters on behalf of the NBA superstars to Bron AI,
00:15which is an AI-powered betting application that used images of them,
00:19and in the case of James, used his nickname to promote his product in social media posts earlier in the
00:25week.
00:25The ad for Bron AI showed a person meant to resemble James, including wearing a number 23 basketball jersey with
00:32the name Bron on it, flipping through the ad.
00:35Doncic's image was one of several athletes whose name, image, and likeness was used in the ad.
00:41Adam Mendelsohn, a longtime spokesperson for James, said in the statement to the California Post that the ad is, quote,
00:48another example of the decline and lack of originality in sports marketing.
00:52You would prefer not to respond, but you don't have a choice in a situation like this.
00:58Now, the ad was taken down on Thursday, so for now, Bron AI has desisted.
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