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00:02Disney and Adobe have announced a multi-year partnership to develop custom generative AI
00:08models for Disney's theme parks, studios, and sports media businesses, according to Reuters.
00:13The companies will initially focus on accelerating project development at Disney
00:17Experiences and concept exploration at Walt Disney Studios. Adobe will also develop AI tools
00:24to boost fan engagement at ESPN and expand access to its content archive. The private,
00:30proprietary models will be trained on Disney's intellectual property.
00:33Disney said the technology can reduce creative processes from months to hours or days.
00:39The announcement follows a report that Disney is considering thousands of job cuts
00:43and has asked some managers to target 20% in annual cost savings.
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